Kongebonus launches Bransjekontakter hub for iGaming industry insights

Kongebonus has launched Bransjekontakter, an editorial hub designed to bring together industry contacts and first-hand perspectives from people working across the iGaming sector. The hub is intended to give readers a more structured way to access information gathered through interviews and professional conversations concerning how games and casino products are developed, priced and distributed.

The new section is live on the Kongebonus website and brings together contributor profiles that reflect the publication’s existing editorial work. According to Kongebonus, the profiles are built from published interviews, direct contact and information that can be documented through external material.

A dedicated hub for industry contacts

The Bransjekontakter initiative focuses on professionals with practical experience in different areas of the iGaming business. Rather than presenting the section as a directory or commercial showcase, Kongebonus describes it as an editorial resource intended to preserve useful industry knowledge in one place.

The profiles cover subjects connected with product development and casino content. These include slot mathematics, volatility modelling, jackpot architecture and the pricing of online casino products and bonus buy features.

This approach also gives the publication a way to connect information collected through interviews with broader editorial coverage. Instead of leaving insights inside individual articles, Kongebonus says relevant information can be used to strengthen pages dealing with the same subject matter while maintaining attribution to the original contributor.

The company said the hub currently contains 16 contributor profiles. The list includes professionals associated with Big Time Gaming, EXCO Game Studio, Nolimit City, Slotmill, Thunderkick, Print Studios, Bullshark Games and Stormcraft Studios.

Profiles built around documented experience

Among the named contributors is Nik Robinson of Big Time Gaming. Robinson has been associated with the development and growth of the studio since its foundation and has played a prominent role in the company’s history.

Another contributor is Fredrik Elmqvist, who founded Yggdrasil Gaming and is now CEO of EXCO Game Studio. His profile provides an industry perspective connected to game development, release processes and the commercial considerations that can influence the design and pricing of casino features.

Jamie Boyle is also included in the hub. Boyle currently works with Nolimit City and previously held a product role at Slotmill. His involvement provides a product development perspective on the stages that continue after a game is launched, including analysis of player responses and the use of data as part of ongoing product evaluation.

The wider group of industry contacts includes professionals linked to Slotmill, Thunderkick, Print Studios, Bullshark Games and Stormcraft Studios. The range of companies represented is significant because the studios operate across different approaches to game design, production and content development.

From interviews to longer-term editorial value

Kongebonus presents Bransjekontakter as a long-term editorial project rather than a single publication initiative. The concept is based on preserving knowledge that can otherwise become difficult to locate once an individual interview moves further down a website’s archive.

For readers researching casino games, the benefit is a more organised route to information about the people involved in creating those products. For the publication, the same material can provide additional context when updating guides or explanatory pages.

Topics such as slot mathematics and volatility can be difficult to explain accurately without industry context. Product pricing and game distribution can also involve considerations that are not immediately visible from the finished product. First-hand discussions with developers and product professionals can therefore provide additional background when editorial teams are assessing technical or commercial subjects.

The value of such material depends on clear attribution and careful wording. Kongebonus says profiles are prepared by its editorial team using published interviews, direct contact and information that can be documented through external sources. This distinction helps separate the contributors’ views and professional experience from the editorial conclusions of the publication itself.

Editorial independence remains a central point

Kongebonus has also highlighted the editorial framework surrounding the hub. The company said contributors do not pay for inclusion and do not receive profiles in advance for approval.

The publication further stated that contributors do not control the final copy. Editorial responsibility remains with the Kongebonus team, which means the profiles are presented as part of the publication’s own editorial output rather than as sponsored biographies or company-approved statements.

This distinction can be important when publishing information about businesses and individuals in a specialist industry. A profile can contain valuable professional insight without creating an impression that the person or company has endorsed every part of the surrounding editorial content.

Kongebonus also states that its wider editorial approach is intended to distinguish independent content from commercial relationships. The same principle provides context for the Bransjekontakter project, particularly as the section includes people working for a range of different companies.

A broader view of iGaming expertise

The companies represented through Bransjekontakter cover a range of development and production environments. Big Time Gaming is associated with a long-established slot development operation, while EXCO Game Studio represents a newer studio led by an experienced industry figure.

Nolimit City, Slotmill, Thunderkick, Print Studios, Bullshark Games and Stormcraft Studios similarly provide different perspectives on the production of online casino games. Bringing these names together does not suggest that their approaches are identical. Instead, the hub gives readers access to individual perspectives that can be considered within their own professional context.

The broader regulated market is also supported by reference material from organisations such as the Malta Gaming Authority and the Gambling Commission. Public regulatory information can provide an additional framework for understanding the environment in which gaming companies operate.

For an editorial platform, combining professional interviews with transparent background information can make specialist coverage easier to maintain over time. It also allows readers to identify the people behind the companies and products discussed in wider articles.

David Nilsen explains the project's purpose

David Nilsen, Editor-in-Chief at Kongebonus, described the long-term value of the initiative and linked it directly to the publication’s existing editorial process.

“Bransjekontakter is the most valuable thing we have built because it compounds. Every interview leaves us knowing something new about slot mathematics, game production, feature pricing or how casinos build their game lobbies and every one of those insights feeds back into the pages it can make more accurate.

“Over two years, that develops a body of knowledge that no amount of desk research can replicate. The people named here are the reason it exists and we wanted that on the record rather than buried in an article from last spring.”

The statement underlines the intended role of the hub as an evolving knowledge base. Rather than treating an interview as a standalone editorial event, Kongebonus says information gathered through conversations can remain useful when related content is reviewed and updated.

What the hub could mean for future coverage

With 16 profiles already published, the Bransjekontakter section may continue to expand as Kongebonus conducts additional interviews and develops new editorial relationships. The structure also creates a central location where existing contributors can remain connected to articles covering their areas of expertise.

The approach offers a practical editorial advantage. Technical subjects can be explained with greater context while readers are able to see which professional perspectives have informed particular areas of coverage.

At the same time, maintaining a clear separation between contributor information and editorial judgment remains important. The most useful industry profile is one that accurately identifies the person’s role, carefully describes their contribution and avoids presenting an individual perspective as a universal industry position.

For Kongebonus, Bransjekontakter therefore represents more than a collection of names. It is positioned as an editorial archive of professional conversations that can support future reporting and provide additional context for readers seeking information about the people and processes shaping online casino content.

Conclusion

Kongebonus’s launch of Bransjekontakter creates a dedicated editorial space for documenting professional voices from across the iGaming industry. By bringing interview-based material and contributor profiles into a single hub, the initiative is designed to preserve information that might otherwise remain scattered across older articles.

The section also establishes a clear distinction between editorial participation and editorial control. Kongebonus says the contributors do not pay for inclusion or approve profiles before publication, while the editorial team retains responsibility for the final content.

As the hub develops, its usefulness will depend on the continued accuracy, attribution and careful presentation of the information it contains. The current collection of profiles already spans several recognised game studios and experienced industry professionals, giving the project a broad starting point.

For readers interested in how casino games are designed, evaluated and brought to market, Bransjekontakter offers a centralised record of professional perspectives. Its longer-term significance will ultimately come from how effectively those insights are preserved, contextualised and applied to future editorial coverage.

FAQs

What is Bransjekontakter?
Bransjekontakter is an editorial hub launched by Kongebonus to collect profiles and professional perspectives from people working across the iGaming industry.

How many contributor profiles does Kongebonus currently have?
Kongebonus says the hub currently contains 16 contributor profiles.

Who is featured in the Bransjekontakter hub?
Named contributors include Nik Robinson of Big Time Gaming, Fredrik Elmqvist of EXCO Game Studio and Jamie Boyle of Nolimit City, alongside contacts associated with several other game studios.

What subjects does Bransjekontakter cover?
The hub covers subjects including slot mathematics, volatility modelling, jackpot architecture, game production and pricing considerations for casino products and bonus buy features.

Who is Fredrik Elmqvist?
Fredrik Elmqvist is the founder of Yggdrasil Gaming and is currently CEO of EXCO Game Studio.

Who is Jamie Boyle?
Jamie Boyle is a product professional currently associated with Nolimit City. He previously worked in product development at Slotmill.

Does someone pay to appear in Bransjekontakter?
Kongebonus says contributors do not pay for inclusion in the editorial hub.

Do contributors approve their profiles before publication?
Kongebonus states that contributors do not approve the copy before publication and do not see their profiles in advance.

Who controls the editorial content?
Kongebonus says editorial control remains with its own editorial team, which is responsible for preparing and publishing the profiles.

Why was Bransjekontakter created?
The hub was created to preserve industry knowledge gathered through interviews and direct contact and to allow relevant insights to support future editorial coverage.