The National Basketball Association’s (NBA) expanded presence in Europe for the 2025–26 season has produced measurable effects on sports betting behaviour across the region and prompted deeper conversations about the future of professional basketball. Evidence from major betting operators points to significant increases in wagering during NBA games played in European cities compared with typical seasonal patterns in national markets. Alongside these short‑term trends in fan engagement, basketball leaders are evaluating prospects of establishing a permanent league or competitive structure in Europe. These developments are shaping the landscape of international basketball and......

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