BETBY expands betting tips coverage for sports and esports

BETBY has announced a significant expansion of its data driven Betting Tips product, extending coverage to a total of 40 sports and esports disciplines ahead of its appearance at ICE Barcelona 2026. The update reflects a strategic effort by the supplier to broaden the scope and practical value of its insights offering while maintaining a high level of flexibility for sportsbook operators operating across diverse regional markets.

The expanded solution will be formally presented at ICE Barcelona where BETBY is expected to demonstrate how the enhanced Betting Tips product can be deployed across sportsbooks, marketing tools and engagement platforms. The company positions the update as a response to sustained partner demand for wider coverage, faster localisation and scalable content that can support both mainstream and niche betting audiences.

By increasing the breadth of supported disciplines and events, BETBY aims to reinforce its position within a competitive supplier landscape while emphasising reliability, adaptability and operational relevance. The company has indicated that the latest expansion further establishes its Betting Tips as one of the most comprehensive data driven solutions currently available to operators.

Strategic expansion of a data driven betting product

The latest update brings BETBY’s Betting Tips coverage to 40 sports and esports disciplines with support for up to 40,000 events per month. The content is fully translated into more than 30 languages with additional languages available on request within one business day. This level of scalability is designed to meet the needs of operators targeting both global and region specific audiences.

BETBY has stated that the expansion is not limited to increasing the number of supported sports. Instead, the focus has been placed on ensuring that each discipline is supported with sufficient depth and frequency to provide practical value within live and pre match betting environments. This approach reflects a broader industry shift toward content that is directly usable rather than purely informational.

The Betting Tips product is built on BETBY’s internal data and analytics capabilities with insights generated to support informed wagering decisions. While the company avoids making performance claims, it positions the product as an engagement and retention tool that can complement an operator’s existing trading and content strategy.

Expanded real sports coverage addressing global demand

A major component of the update involves the expansion of real sports coverage. BETBY has added betting tips for a wide range of disciplines including Chess, Kabaddi, Sumo, Floorball, Rugby Union, Rugby League, Water Polo, Boxing, Darts, Snooker, Futsal, Australian Football, Mixed Martial Arts, Beach Volleyball and Badminton.

The inclusion of these sports reflects an effort to address varying regional preferences. Sports such as Kabaddi and Sumo carry strong followings in specific markets while disciplines like Rugby Union, Boxing and Mixed Martial Arts attract global audiences. By incorporating both, BETBY aims to provide operators with tools that can be adapted to local betting cultures without requiring separate integrations.

Chess holds a particularly notable position within the update. Traditionally viewed as a non betting sport, chess has seen renewed commercial interest driven by digital platforms and high profile competitive events. BETBY’s decision to include chess betting tips aligns with this broader trend while also supporting the company’s planned brand activation at ICE Barcelona.

The expanded real sports portfolio brings the total to 24 disciplines within the Betting Tips product. According to BETBY, this breadth allows operators to maintain consistent engagement throughout the year regardless of seasonal fluctuations in major sports calendars.

Strengthening coverage of mainstream esports titles

On the esports side, BETBY has reinforced coverage of leading competitive titles that continue to dominate betting activity. These include League of Legends, Valorant, Mobile Legends and Rainbow Six. These games represent a significant share of global esports betting volumes and are central to many operators’ digital strategies.

The update reflects sustained demand from esports focused audiences who expect frequent events and up to date insights. By maintaining strong coverage of these titles, BETBY aims to support operators seeking to retain experienced esports bettors while also introducing new users to competitive gaming markets.

BETBY has indicated that the structure of its Betting Tips allows for rapid updates as competitive formats evolve. This is particularly relevant in esports where rule changes, seasonal leagues and tournament structures can shift quickly.

Inclusion of niche and emerging esports competitions

In addition to mainstream titles, BETBY has broadened its esports offering to include a diverse selection of specialised and emerging competitions. Newly supported titles include Overwatch 2, WarCraft III, King of Glory, Arena of Valor, StarCraft II, Crossfire, Call of Duty, Rocket League, StarCraft: Brood War, Age of Empires, Halo, Standoff 2, Deadlock and GeoGuessr.

This expanded coverage is designed to allow operators to activate betting content around both high frequency tournaments and smaller niche events. For markets with strong local esports communities, this flexibility can support targeted campaigns and differentiated offerings.

The inclusion of legacy titles such as StarCraft: Brood War and Age of Empires reflects continued interest in long established competitive scenes. Meanwhile, newer or unconventional titles like GeoGuessr illustrate BETBY’s willingness to explore alternative formats that may appeal to specific demographics.

With 16 esports disciplines now supported, BETBY positions its Betting Tips as a tool capable of adapting to the fragmented nature of esports betting demand.

Integration across sportsbooks and engagement platforms

BETBY emphasises that its Betting Tips solution is designed for seamless integration across multiple environments. In addition to traditional sportsbook interfaces, the content can be deployed within marketing tools, engagement widgets and external content platforms.

This flexibility allows operators to use betting tips not only as a wagering aid but also as part of broader acquisition and retention strategies. For example, tips can be embedded within promotional campaigns or used to support educational content for less experienced bettors.

Operators retain full control over how and where the content is presented. Coverage can be extended or adjusted based on regional demand, promotional priorities or upcoming events. BETBY states that this adaptability is a core element of the product’s design.

Industry positioning and partner driven development

BETBY frames the expansion as a response to direct partner feedback rather than a purely internal roadmap decision. According to the company, operators have consistently requested wider coverage and faster localisation options as they seek to differentiate themselves in competitive markets.

Danil Emelyanov, head of AI Labs at BETBY, commented on the development stating: “Our goal with Betting Tips was never just to tick a box. We kept expanding it because operators kept asking for more coverage. Now it spans both sports and esports at a level we don’t really see elsewhere and it’s something our partners can genuinely use to drive engagement. It’s built to be flexible, so operators can localise it and scale it quickly based on what their players actually want.”

The statement underscores BETBY’s emphasis on practical utility and partner collaboration while avoiding claims that could be interpreted as performance guarantees.

ICE Barcelona 2026 showcase and brand activation

The expanded Betting Tips product will be showcased at ICE Barcelona 2026 where BETBY plans to demonstrate real world use cases across sportsbooks and marketing channels. The company is expected to focus on how data driven insights can support engagement, retention and betting volume at scale.

In parallel, BETBY will host a major brand activation at the event featuring chess superstars Magnus Carlsen, Hikaru Nakamura and GothamChess also known as Levy Rozman. The activation is designed to offer attendees a live experience centred on chess, strategy and precision.

By aligning its product expansion with a high profile activation, BETBY seeks to reinforce its broader positioning around innovation and cross disciplinary thinking. The choice of chess also reflects the newly expanded coverage within its Betting Tips portfolio.

Visitors will be able to meet the BETBY team at stand 5K20 to explore the Betting Tips solution and engage with the chess themed activation. The company describes the experience as an opportunity to interact directly with both its technology and prominent figures associated with strategic excellence.

Broader implications for sportsbook operators

The expansion of BETBY’s Betting Tips highlights ongoing trends within the sports betting industry toward content driven engagement and localisation. As operators compete for attention across crowded digital channels, flexible insights products are increasingly viewed as supporting tools rather than standalone features.

By offering extensive coverage across sports and esports, BETBY aims to position itself as a supplier capable of supporting varied business models and regional strategies. The company avoids framing the product as a replacement for operator trading expertise, instead presenting it as a complementary layer designed to enhance user experience.

The emphasis on low integration friction and rapid expansion suggests an awareness of operational constraints faced by operators. In this context, the Betting Tips product is presented as an adaptable resource rather than a fixed solution.

As BETBY prepares for ICE Barcelona 2026, the expanded Betting Tips portfolio will likely form a central part of its messaging to current and prospective partners. The company’s focus on breadth, flexibility and partner driven development reflects a cautious and commercially pragmatic approach within an evolving regulatory and competitive environment.

Conclusion

BETBY’s expansion of its Betting Tips product reflects a deliberate and commercially grounded response to the changing needs of sportsbook operators across global markets. By extending coverage to 40 sports and esports disciplines while supporting high event volumes and multi language delivery, the company has strengthened the practical value of its insights offering without compromising flexibility or operational control for partners. The breadth of coverage allows operators to address both mainstream betting demand and more specialised regional or niche interests within a single scalable framework.

As the enhanced solution is presented at ICE Barcelona 2026, the update positions BETBY as a supplier focused on sustainable innovation rather than short term differentiation. The emphasis on adaptability, seamless integration and partner driven development underlines a long term approach to engagement and retention tools that aligns with regulatory sensitivity and evolving player expectations across the betting industry.

FAQs

What is BETBY’s Betting Tips product?
BETBY’s Betting Tips is a data driven insights solution designed to support sportsbook operators with betting related content across sports and esports disciplines.

How many sports and esports are now covered?
The expanded product now covers a total of 40 disciplines including 24 real sports and 16 esports.

How many events are supported each month?
BETBY states that the solution supports up to 40,000 events per month across all covered disciplines.

In how many languages are the betting tips available?
The Betting Tips content is available in more than 30 languages with additional languages expandable on request within one business day.

Which new real sports have been added?
Newly added sports include Chess, Kabaddi, Sumo, Rugby Union, Boxing, Darts, Snooker and several others targeting global and regional markets.

Which esports titles are included?
The coverage includes mainstream titles such as League of Legends and Valorant as well as niche games like GeoGuessr and StarCraft: Brood War.

Can operators customise the coverage?
Yes operators can extend or adjust coverage based on regional demand promotional strategies or upcoming events.

Where will the expanded product be showcased?
BETBY will showcase the expanded Betting Tips at ICE Barcelona 2026.

Who from BETBY commented on the expansion?
Danil Emelyanov, head of AI Labs at BETBY, provided a statement on the rationale behind the expansion.

Does the product integrate beyond sportsbooks?
Yes the Betting Tips can be integrated across marketing tools engagement widgets and content platforms in addition to sportsbook interfaces.