Media Troopers expands into prediction markets across US events in 2026

Media Troopers is expanding its focus on prediction markets as the emerging sector gains greater attention across gaming, financial technology and event-based trading. The digital marketing and customer acquisition group is positioning its expertise around traffic acquisition, campaign technology and commercial partnerships as more businesses explore opportunities beyond conventional sports betting.

The company's strategy comes as prediction markets continue to develop into a distinct area of interest for operators, exchanges, investors and technology providers. In the United States, the regulatory conversation is also becoming more prominent, with the Commodity Futures Trading Commission continuing to examine the structure and oversight of event contracts and prediction markets.

For Media Troopers, the development represents an extension of its existing acquisition and marketing capabilities rather than a departure from its broader technology-led approach. The company has previously highlighted developments to its proprietary Media Cruiser platform and its efforts to support partners entering new regulated markets.

Prediction markets move closer to the mainstream

Prediction markets have historically occupied a relatively specialised position at the intersection of forecasting, finance and wagering. That position is changing as dedicated platforms, exchanges and industry events create a more defined commercial ecosystem around event contracts.

The concept allows participants to take positions based on the potential outcome of future events. The Commodity Futures Trading Commission describes event contracts as financial products that can be used for forecasting, hedging or speculation depending on their structure and application.

The growing visibility of the sector has also resulted in a dedicated conference calendar. Rather than being discussed only as a side topic at broader gaming or financial events, prediction markets now have conferences specifically designed around market structure, regulation, technology, liquidity and commercial development.

That environment creates a potential opening for companies specialising in customer acquisition and digital media. Media Troopers is seeking to use its experience in marketing technology and audience development to engage with businesses operating in this developing segment.

Shmulik Segal highlights a changing wagering landscape

Shmulik Segal, CEO of Media Troopers, has identified prediction markets as an important area for the company's future development. His comments reflect the company's view that the category is increasingly attracting interest from consumers and businesses beyond traditional sports wagering.

The company's perspective is that prediction markets can extend the range of subjects around which consumers may seek information or take positions. These can include financial and economic developments as well as sports, entertainment and other current events.

At the same time, the company appears to be approaching the category with an emphasis on commercial infrastructure rather than making broad assumptions about its future scale. Media Troopers' stated interests include traffic acquisition, contextual campaign publishing and relationships with businesses operating within the prediction market ecosystem.

This approach is particularly relevant as market participants assess how to reach audiences in a sector where financial behaviour, technology and wagering-related activity can overlap.

Media Troopers prepares for a US conference schedule

Media Troopers is preparing for a series of US events during the remainder of 2026. The schedule is intended to provide opportunities for the company's business and executive teams to meet companies active in prediction markets and fintech while assessing potential commercial relationships.

The first major event on the schedule is PREDICT: The Prediction Markets Conference, scheduled for October 6-7 at the New York Marriott Marquis. The conference is organised by DealFlow Events and is focused specifically on the business and development of prediction markets.

The second event is NEXTPredict NYC, scheduled for October 22-23 at Convene in Hudson Yards. The summit is being positioned as a dedicated gathering for prediction market professionals, with discussions expected to cover regulation, liquidity, infrastructure, product development and capital flows.

Media Troopers is also set to engage with Predict 2026, which will take place from December 7-9 at The Times Center in Midtown Manhattan. The event is designed to bring together exchanges, builders, traders, researchers and other participants for discussions about the development of prediction markets.

Taken together, the schedule gives Media Troopers several opportunities to meet market participants at different stages of the sector's development.

Partnerships become a central priority

Partnership development is expected to be a major component of Media Troopers' activity at these events. The company is exploring potential relationships with regulated exchanges and other businesses that require customer acquisition and digital marketing support.

One area of interest is white-label liquidity integration. Such arrangements can potentially allow businesses to connect with external infrastructure while concentrating their own resources on product development, distribution and customer relationships.

However, the commercial opportunity also comes with regulatory considerations. Prediction markets can involve financial contracts and other products that are subject to specific rules depending on their structure, jurisdiction and underlying event.

For businesses operating in the US, regulatory status and product classification therefore remain important considerations. The CFTC issued a prediction markets advisory in March 2026 while also opening a new rulemaking process concerning event contracts traded on prediction markets.

For marketing companies, this makes careful jurisdictional targeting particularly important. Customer acquisition strategies must take account of the markets in which a product is authorised, the applicable advertising requirements and the terms under which consumers can participate.

Media Cruiser supports the wider strategy

Media Troopers' prediction market ambitions also connect with its existing investment in marketing technology. The company has developed Media Cruiser as a proprietary media buying platform designed to support campaign management, audience development and performance optimisation.

In May 2026, Media Troopers announced an AI-based Automation Rules feature for Media Cruiser DSP. According to the company, the feature is intended to help clients respond to real-time campaign data by adjusting bids, identifying underperforming metrics and applying exclusion filters.

The technology could provide a foundation for adapting acquisition campaigns to new audiences as prediction markets develop. Rather than relying solely on conventional sports betting audiences, operators entering this sector may need campaigns designed around users interested in finance, forecasting, current events and other forms of event-based information.

Media Troopers' strategy therefore places marketing infrastructure alongside partnership development. The combination could allow the company to address businesses that are testing prediction market products while also supporting established participants seeking to expand their reach.

A growing focus on retail traders

Another area highlighted by the company's strategy is the expanding “retail trader” audience. As prediction markets become more visible, businesses are increasingly considering how to communicate with individual users who may already be familiar with financial markets, digital assets or sports wagering.

For acquisition specialists, this audience presents both an opportunity and a challenge. Retail traders can have different expectations from traditional betting customers, particularly when it comes to market information, pricing, risk disclosure and product functionality.

Marketing campaigns therefore need to be appropriately targeted and supported by clear information. For companies operating in regulated environments, responsible communication and compliance should remain fundamental elements of customer acquisition.

Media Troopers' focus on contextual publishing and targeted traffic acquisition is relevant to this environment because prediction market audiences may be distributed across several content categories rather than concentrated within traditional gambling media.

Regulatory developments remain important

The US prediction market sector is developing while regulatory questions continue to receive attention. The CFTC's current work demonstrates that the legal and regulatory framework remains an active area of discussion rather than a settled issue.

That distinction is important for companies considering commercial opportunities in the sector. Expansion does not automatically mean that every prediction market product is available in every US jurisdiction or that the same rules apply to every type of event contract.

Media Troopers' emphasis on regulated partnerships and market-specific acquisition can therefore be viewed as a measured approach to a sector where regulatory requirements may influence commercial strategy.

The company's participation in industry conferences should also provide opportunities to monitor developments directly from exchanges, legal professionals, technology providers and other stakeholders.

What the expansion could mean for Media Troopers

Media Troopers' move into prediction markets reflects a broader effort to remain active in emerging areas of digital wagering and event-based trading. The company is not simply identifying prediction markets as another traffic vertical. Its stated strategy combines acquisition technology, publishing, partnerships and audience development.

The 2026 conference schedule provides a practical platform for testing that strategy. Meetings with exchanges, technology companies and other market participants can help Media Troopers evaluate where its existing capabilities are most relevant and where additional infrastructure may be required.

The sector is still developing, so commercial opportunities are likely to evolve alongside regulation, consumer adoption and market infrastructure. For Media Troopers, that creates an environment in which early engagement may be valuable while careful attention to legal and compliance requirements remains essential.

Conclusion

Media Troopers' expansion into prediction markets marks a notable extension of its digital acquisition strategy as event-based trading gains a stronger presence across the US gaming and financial technology landscape.

The company's planned participation in PREDICT, NEXTPredict NYC and Predict 2026 places it in direct contact with a developing network of exchanges, technology providers, investors and other industry stakeholders. Rather than treating prediction markets as a short-term trend, Media Troopers is positioning its marketing technology and partnership capabilities around a sector that is still taking shape.

The opportunity will depend on several factors, including regulatory clarity, consumer adoption, market liquidity and the ability of operators to build sustainable products. These considerations make the company's focus on partnerships and regulated opportunities particularly relevant.

As the US market continues to define the boundaries and commercial structure of prediction markets, Media Troopers' 2026 strategy gives the company an opportunity to assess the sector from close range. Its conference presence, technology development and focus on acquisition could place it in a useful position as businesses determine how prediction markets fit into the next generation of digital trading and wagering products.

FAQs

What is Media Troopers doing in prediction markets?
Media Troopers is expanding its focus toward prediction markets by exploring customer acquisition opportunities, contextual campaign publishing and partnerships with businesses operating in the sector.

Who leads Media Troopers?
Shmulik Segal is the CEO of Media Troopers and has publicly discussed the company's interest in emerging prediction market opportunities.

Why are prediction markets gaining attention?
Prediction markets are attracting increased attention because they bring together forecasting, financial market concepts, technology and event-based contracts across a growing range of applications.

What prediction market conferences will Media Troopers attend in 2026?
The company's planned US conference activity includes PREDICT on October 6-7, NEXTPredict NYC on October 22-23 and Predict 2026 on December 7-9.

Where will PREDICT 2026 take place?
PREDICT: The Prediction Markets Conference will take place at the New York Marriott Marquis in New York City on October 6-7, 2026.

Where will NEXTPredict NYC take place?
NEXTPredict NYC is scheduled for October 22-23, 2026 at Convene in Hudson Yards, New York City.

Where will Predict 2026 take place?
Predict 2026 is scheduled for December 7-9, 2026 at The Times Center in Midtown Manhattan.

What is Media Cruiser?
Media Cruiser is Media Troopers' proprietary media buying and marketing technology platform, designed to support campaign management, audience development and performance optimisation.

What is the “retail trader” audience?
The “retail trader” audience generally refers to individual market participants who engage with financial or event-based trading products rather than institutional investors or professional trading organisations.

Why is regulation important for prediction markets?
Regulation is important because prediction market products can involve event contracts and financial activities that may be subject to specific legal and regulatory requirements depending on their structure and jurisdiction.