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MiFinity: iGaming Payment Solutions at ICE London

MiFinity - iGaming Payment Solutions at ICE London
by
January 26, 2024
in iGaming News, Licenses & Payments
283

In anticipation of ICE London 2024, MiFinity, the renowned iGaming eWallet, is set to showcase its cutting-edge payment solutions that have undergone significant enhancements in the past twelve months. Catering specifically to the iGaming industry, MiFinity is committed to providing both iGaming companies and their players with an unparalleled payment experience. This article delves into the latest developments and offerings from MiFinity that will be unveiled at the upcoming ICE London event.

MiFinity’s Evolution Since ICE London 2023

Since the last iteration of ICE London in 2023, MiFinity has been on a transformative journey, marked by a series of noteworthy achievements. Paul Kavanagh, the Chief Executive Officer of MiFinity, highlighted the milestones achieved during this period, stating, “We’ve been busy since ICE London 2023.” Notable accomplishments include the launch of a new mobile app and desktop experience, strategic partnerships with new collaborators, the introduction of innovative products, and the prestigious recognition of winning the Best Cross-Border Payments Service at the recent Payment Awards.

Showcasing at ICE London 2024

As the date for ICE London 2024 approaches (February 6 to 8 at ExCeL London), MiFinity is gearing up to be a prominent participant in one of the largest gaming industry events of the year. With over 600 solutions experts and more than 45,000 gaming professionals expected to attend, ICE London provides an ideal platform for MiFinity to unveil its latest advancements in payment solutions.

Visit MiFinity at Stand N5-300

MiFinity invites attendees to visit its stand, N5-300, where the team will showcase its award-winning cross-border payment services. The spotlight will be on MiFinity’s PayAnyBank service, allowing customers to seamlessly send payments directly to bank accounts in over 130 countries and territories. This service is designed to accommodate both high and low transaction volumes, providing a convenient and cost-effective way to transfer funds to players’ accounts in their preferred currencies while avoiding expensive foreign exchange fees.

MiFinity’s Direct Bank Transfer Service

One of the highlights to be revealed at ICE London 2024 is MiFinity’s Direct Bank Transfer service, introduced following the previous year’s event. Leveraging open banking, this service enables players to deposit funds directly from their bank accounts to their eWallets and on iGaming sites. This streamlined process optimizes the user experience and ensures maximum transaction success rates.

Commitment to Customer-Centric Solutions

MiFinity’s commitment to developing customer-centric payment solutions is evident in the latest version of its mobile app and desktop experience, as well as the revamped website launched in November 2023. iGaming operators who have integrated MiFinity’s payment service into their cashier systems have reported tangible benefits, including improvements in customer acquisition, engagement, and retention.

Enhancing Player Experience

The incorporation of MiFinity’s iFrame, along with innovative payment services like the MiFinity eVoucher, contributes to a streamlined payment experience. This not only increases conversion rates but also enhances the overall player experience. MiFinity’s approach to creating a seamless and user-friendly payment environment aligns with the evolving needs of the dynamic iGaming industry.

MiFinity Affiliates Programme

In addition to its payment solutions, MiFinity Affiliates will be present at ICE London 2024 to share details about its lucrative affiliate program and the MiFinity Bonus site. With a commitment to paying the highest commissions in the industry, MiFinity Affiliates provides yet another reason for attendees to visit stand N5-300 and engage with the MiFinity team.

Pre-Booked Meetings

To facilitate meaningful discussions, meetings with the MiFinity sales, marketing, and affiliate teams can be pre-booked through the provided link. Alternatively, interested parties can drop by stand N5-300 during ICE London to explore how MiFinity’s innovative solutions can elevate their brand in the dynamic iGaming landscape.

FAQ

What developments has MiFinity undergone since ICE London 2023?
MiFinity has launched a new mobile app and desktop experience, integrated new partners, introduced new products, and won the Best Cross-Border Payments Service at the Payment Awards.

What is MiFinity showcasing at ICE London 2024?
MiFinity will showcase its award-winning cross-border payment services, including the PayAnyBank service and the newly introduced Direct Bank Transfer service.

What is PayAnyBank, and how does it benefit customers?
PayAnyBank is a service that allows customers to send payments directly to bank accounts in over 130 countries and territories, providing a convenient way to transfer funds in preferred currencies, avoiding expensive FX fees.

What is MiFinity’s Direct Bank Transfer service?
MiFinity’s Direct Bank Transfer leverages open banking to allow players to deposit funds directly from their bank accounts to their eWallets and on iGaming sites, optimizing the user experience and ensuring high transaction success rates.

How does MiFinity contribute to customer-centric solutions?
MiFinity is committed to developing customer-centric payment solutions, as evident in the latest version of its mobile app, desktop experience, and revamped website launched in November 2023.

What benefits do iGaming operators gain from integrating MiFinity’s payment service?
iGaming operators report tangible benefits, including improvements in customer acquisition, engagement, and retention, with a streamlined payment experience and innovative features like the MiFinity eVoucher.

What is MiFinity Affiliates, and what does it offer?
MiFinity Affiliates is present at ICE London to share details about its affiliate program and the MiFinity Bonus site, paying the highest commissions in the industry.

Can meetings with MiFinity teams be pre-booked for ICE London?
Yes, meetings with the MiFinity sales, marketing, and affiliate teams can be pre-booked through the provided link.

How can interested parties engage with MiFinity at ICE London?
Interested parties can drop by stand N5-300 during ICE London to discuss how MiFinity’s innovative solutions can benefit their brand.

What is MiFinity’s commitment to the iGaming industry?
MiFinity is dedicated to providing the iGaming industry with best-in-class payment solutions and a superior user experience, exemplified in its ongoing innovations and customer-centric approach.

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