Mindway AI and Hommerson Online partner for safer gaming

Mindway AI, a Danish technology company specializing in responsible gambling solutions, has announced a strategic partnership with Hommerson Amusement, a longstanding pillar in the Dutch gaming industry. This collaboration will see Mindway AI’s flagship tool, GameScanner, integrated into the Hommerson Online platform — a digital extension of Hommerson’s well-established entertainment legacy.

Founded in 1956, Hommerson Amusement has spent decades cultivating a reputation as a trusted provider of family-friendly and adult entertainment through its physical gaming arcades and casinos across the Netherlands. With the rise of online gaming, the company successfully transitioned into the digital realm under the brand Hommerson Online, carrying its values of safety, enjoyment, and responsibility into a new era.

Now, through the integration of Mindway AI’s GameScanner, Hommerson Online is poised to reinforce its long-standing commitment to responsible gaming, ensuring that players not only enjoy the digital experience but do so in a safe and supportive environment.

What is GameScanner?

GameScanner is a sophisticated, AI-powered tool developed by Mindway AI that uses a combination of artificial intelligence and neuroscience to identify early signs of problem gambling. Unlike traditional detection methods that rely on historical patterns or customer self-reporting, GameScanner operates in real-time. It continuously monitors player behavior to detect deviations that may signal the onset of gambling-related harm.

The system classifies risk levels and provides automated alerts and intervention options, allowing operators to act proactively before problematic behavior escalates. Its machine learning algorithms are trained on vast datasets and informed by insights from expert neuroscientists, making it a cutting-edge solution in the realm of responsible gaming.

Shared vision for safer gaming

This partnership aligns with the shared vision of both companies — to provide gaming experiences that are as safe and healthy as they are enjoyable. Both Mindway AI and Hommerson Online believe that responsible gaming is not just a regulatory requirement but a fundamental principle of customer care.

Robert Bakkers, Lead Responsible Gaming Officer at Hommerson Online Casino, emphasized the alignment of values between the two companies, stating:

“Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”

Reinventing player protection in the digital era

As online gambling continues to grow globally, so does the scrutiny on how operators manage player risk. Regulatory bodies across Europe, including the Netherlands Gaming Authority (Kansspelautoriteit), are increasingly prioritizing player safety. In this context, proactive technologies like GameScanner are not just innovative but essential.

With this move, Hommerson Online becomes one of the pioneers in the Dutch market to implement a high-level AI system specifically focused on real-time behavioral analysis for player protection. By adopting such technology, the company sets a high bar for others in the industry and demonstrates a clear commitment to ethical standards in gaming.

Rasmus Kjaergaard, CEO of Mindway AI, shared his optimism about the collaboration, highlighting its potential to drive transformative change across the gaming industry:

“We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”

Hommerson’s legacy meets modern innovation

While the digital gaming sector is full of new entrants and start-ups, Hommerson Online brings with it the heritage of a family-run business that has been part of the Dutch entertainment fabric for nearly seven decades. The transition from traditional gaming venues to an online platform has been handled with remarkable care, ensuring that the foundational values of customer trust and experience remain intact.

This legacy gives the company a unique advantage — a deep understanding of player behavior and expectations, rooted in decades of physical interaction. When paired with AI-based insights from Mindway, the result is a hybrid approach that merges human empathy with technological precision.

Creating a culture of responsibility

The integration of GameScanner is not just a technical enhancement; it signals a broader cultural shift within Hommerson Online. The platform is building its operational model around responsibility, including dedicated staff training, player education initiatives, and now, AI-based monitoring.

GameScanner not only flags at-risk behavior but also allows for customized player support. Whether it's initiating conversations with users, providing educational resources, or limiting gameplay where necessary, the system enables a tailored, compassionate response.

In a world where responsible gambling is increasingly tied to operator credibility, Hommerson’s proactive adoption of these tools strengthens its brand trust. Gamers tend to prefer platforms that actively prioritize and invest in their safety and overall well-being.

Setting new industry benchmarks

This collaboration may very well set a new industry benchmark for what responsible gaming looks like in practice. The blend of neuroscience, AI, and operational integrity creates a framework that others in the digital gaming world will likely study and emulate.

As gambling regulations tighten and public awareness grows, such forward-thinking initiatives are becoming more than best practices — they are a necessity. Operators that fail to address player welfare risk both reputational damage and regulatory penalties.

Hommerson Online’s move sends a strong message: that entertainment and responsibility are not mutually exclusive — they can, and should, coexist.

A promising future for responsible gaming

With technological partnerships like this, the future of responsible gaming looks promising. As more companies adopt AI and data-driven solutions for player protection, the online gaming space can become safer and more sustainable for all participants.

This partnership between Mindway AI and Hommerson Online is not just about technology; it's about reshaping the ethics of digital gaming. It exemplifies how innovation can be used to serve both business goals and social responsibility.

As the digital gaming landscape evolves, this alliance will likely be remembered as a turning point — one where player welfare finally moved from reactive compliance to proactive care.

Conclusion

The partnership between Mindway AI and Hommerson Online marks a significant milestone in the advancement of responsible gaming within the digital casino landscape. By integrating GameScanner, an innovative AI-powered monitoring system, Hommerson Online is not only embracing cutting-edge technology but also reaffirming its longstanding commitment to player welfare. This collaboration exemplifies how traditional values of care and responsibility can be seamlessly combined with modern technological solutions to create safer, more sustainable gaming environments.

As regulatory expectations evolve and player awareness around gambling harm increases, the industry must continue to innovate and prioritize ethical standards. Mindway AI and Hommerson Online have demonstrated that responsible gaming is not merely a compliance requirement — it is a core component of customer trust, brand integrity, and long-term success.

Through this forward-thinking initiative, both companies are setting a new benchmark for the future of online gaming: one where entertainment thrives alongside care, and innovation is used not just to enhance the experience, but to protect those who enjoy it.

FAQs

What is Mindway AI’s GameScanner?
GameScanner is an AI-driven tool that uses behavioral tracking and neuroscience to detect signs of problem gambling in real time.

How does GameScanner benefit players?
It ensures early detection of risky behaviors, allowing for timely interventions to protect players before harm occurs.

What makes Hommerson Online unique in this partnership?
Hommerson Online combines decades of entertainment industry experience with modern digital gaming, emphasizing player safety.

Why is AI important for responsible gambling?
AI allows for real-time monitoring, faster detection, and scalable intervention, improving player protection compared to manual systems.

How will this affect Hommerson Online’s users?
Players can expect a safer, more supportive environment with increased transparency and tools for managing gaming habits.

Is GameScanner compliant with Dutch regulations?
Yes, the system is designed to align with European and Dutch regulatory standards for responsible gambling.

Can GameScanner block accounts automatically?
It can flag and escalate concerns, but human oversight ensures that interventions are handled appropriately and fairly.

Who developed GameScanner?
GameScanner was developed by Mindway AI, a Danish company specializing in responsible gambling technology.

Is the system available for other gaming operators?
Yes, Mindway AI offers GameScanner and other tools to gaming companies across Europe and beyond.

What is the long-term goal of this partnership?
To establish new standards for player protection and responsible gaming within the industry using cutting-edge AI solutions.