Octoplay expands UK operator coverage through its new partnership with MrQ

Octoplay has expanded its distribution network in the United Kingdom after taking its casino games live with MrQ. The launch adds another operator relationship in a market that the supplier identifies as its largest in terms of operator coverage. It also continues a commercial strategy based on partnerships with established online gambling brands in regulated jurisdictions.

The announcement, published on 30 October 2026, marks a further step in Octoplay’s UK development. The studio first entered the market after receiving its British licence in March 2023. Its first UK games went live in December of that year through Paddy Power and Betfair. The MrQ launch follows almost three years of activity in the market and adds another name to the supplier’s local distribution network.

MrQ joins Octoplay’s UK operator network

Octoplay describes MrQ as its thirteenth operator group in the UK. The company places the new launch alongside relationships involving bet365 and Evoke, among others. This count is the supplier’s own description of its operator coverage and reflects how it groups commercial relationships across the market.

For Octoplay, the UK has particular significance because it was the first market in which the studio launched its games. The company says it has its broadest operator coverage there, making the market an important reference point for its product development and commercial strategy.

“We launched our first game in the UK, so this market sets the standard for everything we build,” says Ralitsa Georgieva, CEO at Octoplay. “Operators here re-order their lobbies on performance and being asked back by new brands is the endorsement that matters.”

Georgieva’s comments underline the importance of operator choice. A launch makes games available on another platform but does not guarantee prominence in its lobby or a particular level of player response. Operators retain control over their content selections.

MrQ highlights its approach to game selection

The launch gives MrQ an opportunity to broaden its casino content offering with games from another supplier. The operator says its lobby is curated and that new titles are expected to meet its selection criteria rather than simply increase the number of available games.

Daniel Pascoe, senior casino manager at MrQ, says: “We’re picky about what goes in our lobby. Every game has to earn its place with our players, not just fill a slot. Octoplay have done exactly that. Their games are sharp, built with UK players in mind and since going live they’ve become a genuine part of the MrQ mix.”

Pascoe’s statement sets out MrQ’s position on the partnership and its approach to content selection. The comments are attributable to the operator and do not provide performance figures or a breakdown of the titles included in the launch. Neither company has disclosed commercial terms in the announcement.

The announcement does not name the titles included, so the available selection can be checked on MrQ’s platform.

Licensing supports a broader regulated-market footprint

Octoplay states that it is approved to operate in 20 regulated jurisdictions. The list provided by the company includes Malta, the United Kingdom, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, Georgia, Croatia, Alberta and Pennsylvania.

These locations cover markets where online gambling is subject to distinct legal and regulatory requirements. The list includes national markets as well as individual states and provinces in North America. Regulatory permissions are not necessarily identical across jurisdictions and the applicable scope can depend on the local licence, authorisation or approval held by the relevant group entity.

The UK position can be checked through the UK Gambling Commission public register, where Gameshop Limited is listed with the trading name Octoplay. The register provides information about licensed businesses and their activities.

Octoplay’s published regulatory information also identifies the Malta Gaming Authority as a regulator for one of its corporate entities. The Malta Gaming Authority licensee register provides a separate reference point for information about authorised entities and services under the Maltese framework.

The company’s international development has included expansion across North America, the Nordic region, southern Europe and Latin America. Octoplay says it entered most of these markets with tier-one operators from the outset. Its stated approach combines access to regulated markets with distribution agreements that can introduce its content to established operator audiences.

What the MrQ agreement means for Octoplay

The agreement adds another UK distribution channel as Octoplay continues to build its presence across multiple jurisdictions. A wider operator network can increase the number of platforms through which a supplier’s games may be offered, although the value of each arrangement depends on factors not detailed in the announcement.

New operator launches can provide a content studio with additional opportunities to assess how its portfolio performs across different audiences and product environments. However, the announcement does not disclose game-level results, audience figures, revenue contributions or the duration of the MrQ arrangement. It would therefore be premature to draw conclusions about the financial impact of the launch.

More broadly, the deal follows the standard supplier-operator model: Octoplay provides the games while MrQ controls integration and presentation on its platform.

Conclusion

Octoplay’s launch with MrQ marks another step in the supplier’s expansion across the UK online casino market. It adds a thirteenth operator group to the company’s stated local network and builds on a presence that began with a UK licence in March 2023 and initial launches with Paddy Power and Betfair later that year.

The announcement also highlights how both sides describe their priorities. Octoplay presents the UK as a market that informs its product standards, while MrQ emphasises its selective approach to the games featured in its lobby. The wider opportunity will depend on operator decisions, player engagement and the performance of individual titles over time.

For now, the confirmed development is a new content distribution arrangement that extends Octoplay’s reach with another UK operator and reinforces the studio’s stated focus on regulated markets.

FAQs

What is the latest development involving Octoplay and MrQ?
Octoplay has launched its casino games with MrQ in the United Kingdom, extending its distribution network in the market.

When did Octoplay first enter the UK market?
Octoplay received its UK licence in March 2023 and launched its first games with Paddy Power and Betfair in December 2023.

How many UK operator groups does Octoplay now work with?
According to the company's announcement, MrQ becomes its thirteenth operator group in the UK.

Who is Ralitsa Georgieva?
Ralitsa Georgieva is the CEO of Octoplay. She commented on the importance of the UK market and operator relationships following the MrQ launch.

Who is Daniel Pascoe?
Daniel Pascoe is the senior casino manager at MrQ. He commented on the operator's approach to selecting casino games for its platform.

Why is the UK important to Octoplay?
The UK was the first market in which Octoplay launched its games. The company also identifies it as the market where it has its widest operator coverage.

How many regulated jurisdictions does Octoplay report operating in?
Octoplay states that it is approved to operate in 20 regulated jurisdictions across Europe, North America and Latin America, among other regions.

Which operators were involved in Octoplay's first UK launches?
Paddy Power and Betfair were the operators involved in the studio's first UK game launches in December 2023.

Has Octoplay disclosed the commercial terms of the MrQ agreement?
No. The announcement confirms that the games have gone live but does not disclose the financial terms or duration of the arrangement.

Does the announcement identify all Octoplay games available at MrQ?
No. It does not provide a complete list of titles included in the launch. The available selection can be checked directly through MrQ's casino platform.