Octoplay launches content on Crystalbet to boost Georgia presence

Octoplay has strengthened its position in the regulated gaming sector with the launch of its content portfolio on Crystalbet, a brand owned by Entain and operating in Georgia. The latest rollout represents another milestone in the supplier’s international expansion strategy and further deepens its long-standing relationship with Entain across multiple regulated jurisdictions.

The agreement marks Octoplay’s second operator integration in Georgia and highlights the company’s continued efforts to establish a broader footprint in key European and international markets. By partnering with one of the country's leading online gaming operators, Octoplay is aiming to increase the visibility and accessibility of its games among Georgian players while supporting Crystalbet’s content offering.

Octoplay strengthens relationship with Entain

The launch builds upon an existing commercial relationship between Octoplay and Entain, one of the world's largest sports betting and gaming groups. Over the past year, the partnership has expanded across several regulated markets and has become an important part of Octoplay’s growth strategy.

According to the companies, the relationship extends beyond a standard content distribution arrangement. It also includes collaborative development projects designed specifically for Entain-operated brands. These initiatives demonstrate how gaming suppliers and operators are increasingly working together to create customized entertainment experiences for players.

Octoplay stated that its cooperation with Entain spans a variety of regulated territories, including the United Kingdom, Canada and the United States through BetMGM. The supplier noted that these collaborations have contributed significantly to its international expansion and commercial performance.

Expansion in the Georgian market

Georgia has emerged as an important market for online gaming operators and suppliers due to its established regulatory framework and growing player base. For Octoplay, entering and expanding within the market forms part of a broader European growth strategy.

The company indicated that Crystalbet is its second active operator integration in Georgia. This follows a period of rapid market entry that has enabled Octoplay to establish relationships with some of the country's leading operators within a relatively short timeframe.

By securing partnerships with major operators, suppliers can improve market penetration while ensuring that their content reaches a wider audience. The Crystalbet integration is expected to support those objectives and contribute to the company's long-term regional ambitions.

Importance of local partnerships

Local partnerships remain a critical component of successful market expansion in the online gaming industry. Operators possess strong knowledge of player preferences, regulatory requirements and local market dynamics.

Through collaboration with established brands such as Crystalbet, suppliers can introduce their products more efficiently while benefiting from the operator's existing customer base and market expertise.

Industry observers often note that successful regional expansion depends not only on licensing approvals but also on building sustainable commercial relationships. The latest agreement reflects that broader trend within the regulated gaming sector.

Focus on content innovation

In addition to expanding distribution, Octoplay and Entain have worked together on several development initiatives aimed at enhancing player engagement.

Among the projects highlighted by the companies is Jackpot Blitz, a custom jackpot engine developed for Entain brands. The platform was designed to support jackpot-based gaming experiences tailored to the operator’s portfolio.

Octoplay also stated that four bespoke game projects were delivered during 2025 as part of the ongoing collaboration. Such projects demonstrate the increasing demand for exclusive and customized content within the competitive online gaming environment.

Looking ahead, the supplier revealed plans for an Elvis Presley™ themed game scheduled for release with BetMGM in 2026. While details remain limited, the planned title illustrates the continued focus on branded content and specialized game development.

Executive comments on the launch

Commenting on the expansion, Ralitsa Georgieva, CEO at Octoplay, emphasized the importance of the partnership and the company's broader growth objectives.

“Crystalbet represents the continued evolution of our partnership with Entain, which has been one of the strongest commercial relationships behind our growth over the past year,” says Ralitsa Georgieva, CEO at Octoplay. “Entering Georgia is an important step in our European roadmap and doing so with a leading operator like Crystalbet sets the right foundation for our presence in the market.”

Her comments underline the strategic role that Georgia plays within Octoplay’s wider European expansion plans. The company continues to pursue opportunities in regulated jurisdictions where long-term growth potential exists.

Jaba Peikrishvili, CEO at Crystalbet, also welcomed the launch and highlighted Octoplay’s performance across Entain markets.

“Octoplay is one of the fastest-growing studios in the industry and their content has performed strongly across the Entain group’s markets,” says Jaba Peikrishvili, CEO at Crystalbet. “Bringing their portfolio to Crystalbet is a natural extension of that relationship and adds proven titles to our casino lineup in Georgia.”

The statement reflects Crystalbet’s confidence in the supplier’s content portfolio and its potential appeal to local players.

Growing presence across regulated jurisdictions

Octoplay’s expansion strategy has focused heavily on regulated markets. The company reported that it currently holds active licenses in 17 jurisdictions across Europe and North America, as well as selected emerging markets.

These jurisdictions include the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan and Ontario.

Operating across multiple regulated regions allows suppliers to diversify their revenue streams while reducing reliance on any single market. It also demonstrates a commitment to compliance and responsible market participation, both of which have become increasingly important within the global gaming industry.

What the launch means for the industry

The Crystalbet launch highlights a broader trend within the online gaming sector where suppliers seek deeper strategic partnerships with major operators rather than focusing solely on content distribution.

As competition continues to increase, suppliers are investing in customized products, exclusive content and market-specific partnerships to strengthen their positions. At the same time, operators are looking for high-performing game portfolios that can help attract and retain players in regulated environments.

The collaboration between Octoplay and Crystalbet reflects these industry developments and demonstrates how established partnerships can support expansion into new markets while creating opportunities for future innovation.

Conclusion

Octoplay’s launch with Crystalbet represents another important step in the company’s international growth journey. By extending its partnership with Entain into Georgia, the supplier has further expanded its reach within a regulated market that continues to attract industry attention.

The agreement also highlights the broader value of long-term strategic partnerships in the online gaming sector. Beyond content distribution, the relationship includes collaborative development projects, customized gaming solutions and future product initiatives designed to strengthen player engagement.

As Octoplay continues to expand across regulated jurisdictions, partnerships with established operators such as Crystalbet are likely to remain central to its growth strategy. The latest launch not only enhances the company’s presence in Georgia but also reinforces its position as an increasingly active participant in the global regulated gaming market.

FAQs

What is the latest development involving Octoplay and Crystalbet?
Octoplay has launched its gaming content portfolio on Crystalbet in Georgia, extending its existing partnership with Entain.

Why is the Crystalbet launch significant for Octoplay?
The launch marks Octoplay’s second operator integration in Georgia and supports its broader European expansion strategy.

Who owns Crystalbet?
Crystalbet is part of the Entain group and operates within the regulated Georgian gaming market.

What role does Entain play in this partnership?
Entain serves as a major strategic partner for Octoplay across multiple regulated markets including the UK, Canada and the United States.

What is Jackpot Blitz?
Jackpot Blitz is a custom jackpot engine developed through collaboration between Octoplay and Entain for use across Entain brands.

How many bespoke projects have Octoplay and Entain completed?
According to the companies, four bespoke game projects were delivered during 2025.

Is Octoplay planning new branded games?
Yes. The company has stated that an Elvis Presley™ themed game is planned for BetMGM in 2026.

How many jurisdictions does Octoplay currently operate in?
Octoplay reports that it holds active licenses in 17 regulated jurisdictions.

Why is Georgia considered an important market?
Georgia has an established gaming framework and a growing market that offers opportunities for operators and suppliers.

What could this partnership mean for players in Georgia?
Players may gain access to a wider selection of gaming content through Crystalbet’s platform as new titles become available.