Oddin.gg strengthens EpicBet with esports betting trading partnership

The esports betting market continues to expand as operators invest in specialized technology to meet growing customer demand. Reliable trading solutions, accurate odds and efficient risk management have become increasingly important as betting companies seek to improve their competitive position across regulated and international markets.

Oddin.gg has announced a new partnership with EpicBet that is intended to strengthen the operator's esports betting capabilities. Through the agreement, EpicBet will integrate Oddin.gg's Trading Services to support its sportsbook operations and simplify the management of esports markets as the company continues to grow across multiple regions.

The collaboration reflects the broader trend of sportsbook operators choosing dedicated technology providers that can deliver pricing, trading and operational support through a single platform. As esports betting attracts more users worldwide, partnerships of this type continue to play an important role in supporting scalable and efficient sportsbook operations.

EpicBet adopts Oddin.gg Trading Services

Oddin.gg, a provider of esports betting infrastructure and sportsbook technology, confirmed that EpicBet has selected its Oddin.gg Trading Services (OTS) solution.

Under the agreement, EpicBet will integrate services that combine odds feeds, trading expertise and risk management into a unified platform. The objective is to simplify sportsbook operations while allowing the operator to expand its esports betting offering more efficiently.

Rather than managing multiple suppliers for separate services, EpicBet will access these operational functions through a single technology provider. This approach may help reduce operational complexity while supporting future product development.

The agreement also strengthens Oddin.gg's position within the global esports betting sector by extending the reach of its managed trading services across additional regulated and cryptocurrency-focused markets.

Supporting the growth of esports betting

Esports betting has developed into one of the fastest growing segments of the online betting industry. Competitive gaming tournaments now attract millions of viewers worldwide, creating increasing opportunities for licensed betting operators to offer dedicated wagering markets.

Unlike traditional sports, esports competitions often involve rapid scheduling, numerous tournaments and continuously changing team performances. These characteristics require specialized trading expertise, accurate data and effective risk management systems.

Technology providers such as Oddin.gg focus on delivering infrastructure designed specifically for esports competitions. Their services typically include real-time odds generation, market monitoring, automated trading tools and risk management capabilities that help operators maintain competitive betting products.

For operators expanding into esports betting, outsourcing these technical functions can provide operational efficiencies while allowing internal teams to focus on customer experience, marketing and product development.

EpicBet continues expanding its sportsbook platform

EpicBet is headquartered in Estonia and operates as a digital sportsbook and online casino platform.

The company primarily serves customers across Northern Europe and Chile while also maintaining cryptocurrency-based betting operations for international users.

Founded in 2024 by experienced professionals from the betting industry, EpicBet has positioned itself as a technology-focused operator seeking to provide modern sportsbook products alongside online casino entertainment.

As the business continues to expand, adding specialized esports betting infrastructure aligns with its broader strategy of enhancing sportsbook functionality and offering customers a wider range of betting markets.

The company stated that integrating pricing, trading and risk management through a single supplier supports its long-term operational goals while reducing unnecessary complexity.

Oddin.gg expands its international presence

For Oddin.gg, the partnership represents another step in expanding the adoption of its sportsbook technology across different jurisdictions and betting environments.

The company has developed solutions that serve operators in regulated markets as well as businesses operating in emerging regions and cryptocurrency ecosystems.

Its Oddin.gg Trading Services platform is designed to provide comprehensive operational support by combining several critical sportsbook functions into one managed service.

These include:

Odds feed

Accurate and continuously updated betting odds for esports competitions.

Trading services

Professional market management intended to maintain competitive pricing and market availability.

Risk management

Monitoring betting activity and managing exposure to support sustainable sportsbook operations.

By offering these services together, Oddin.gg aims to simplify sportsbook management for operators entering or expanding within the esports betting market.

Companies highlight practical benefits

Todd McCully, Head of Sales at Oddin.gg, commented on the agreement.

“EpicBet is a dynamic operator with a clear focus on offering the best products and building a next-generation tech platform and we’re thrilled to support their sportsbook operations.”

The statement highlights Oddin.gg's intention to provide operational support while contributing technology that complements EpicBet's long-term development strategy.

Erkki Palumäe, Chief Sportsbook Officer at EpicBet, also discussed the partnership.

“Oddin.gg’s OTS gives us a practical and scalable way to strengthen our sportsbook offering. We value the combination of odds feed, risk management and trading expertise as we continue to develop our product and esports content globally.”

The comments indicate that EpicBet views the integrated service model as a practical solution for supporting future sportsbook expansion.

Technology partnerships continue shaping the industry

Across the online betting sector, operators increasingly rely on specialist suppliers to deliver technology that supports sportsbook performance.

Rather than building every component internally, many companies choose partnerships that provide established trading infrastructure, allowing faster deployment of new betting products.

This approach can also simplify regulatory compliance, operational management and platform scalability depending on the markets in which operators are active.

Within esports betting, specialist knowledge is particularly valuable due to the complexity of tournament structures, frequent event schedules and the large number of available betting markets.

As esports continues attracting broader audiences, technology providers are expected to remain an important part of the industry's continued development.

Outlook for the partnership

The agreement between Oddin.gg and EpicBet reflects continued investment in esports betting technology as operators seek to strengthen their sportsbook offerings.

By integrating Oddin.gg Trading Services, EpicBet aims to enhance operational efficiency through consolidated pricing, trading and risk management capabilities.

For Oddin.gg, the partnership expands the deployment of its esports-focused infrastructure across another international operator while reinforcing its presence in regulated markets alongside emerging and cryptocurrency betting environments.

Although the long-term commercial impact will depend on future business performance and market conditions, the collaboration demonstrates how technology partnerships continue supporting innovation and operational development throughout the global online betting industry.

Conclusion

The partnership between Oddin.gg and EpicBet demonstrates how specialist technology providers continue supporting the evolution of esports betting. As operators expand into increasingly competitive markets, integrated solutions that combine trading, odds management and risk control are becoming an important part of sportsbook strategy.

For EpicBet, the agreement provides access to dedicated esports trading infrastructure through a single provider, helping streamline operations while supporting future growth. For Oddin.gg, the collaboration extends the reach of its managed trading services across additional international markets.

With esports maintaining strong global momentum, partnerships focused on technology, operational efficiency and scalable infrastructure are likely to remain a key feature of the industry's ongoing development.

FAQs

What is Oddin.gg?
Oddin.gg is a technology provider that develops esports betting solutions, trading services and sportsbook infrastructure for betting operators.

What is EpicBet?
EpicBet is an online sportsbook and casino operator based in Estonia that serves customers in Northern Europe, Chile and selected international cryptocurrency markets.

What is the purpose of this partnership?
The agreement allows EpicBet to integrate Oddin.gg Trading Services to strengthen its esports betting operations.

What are Oddin.gg Trading Services?
The service combines odds feeds, trading expertise and risk management into a single managed sportsbook solution.

Why is esports betting growing?
Increasing global interest in competitive gaming has contributed to higher demand for esports betting markets across many online sportsbooks.

How does a managed trading service benefit operators?
Managed trading services can simplify operations by providing specialist pricing, market management and risk control through one provider.

Where does EpicBet operate?
EpicBet primarily operates in Northern Europe and Chile while also offering cryptocurrency-based betting services internationally.

When was EpicBet founded?
EpicBet was established in 2024 by professionals with experience in the betting industry.

Does this partnership affect traditional sports betting?
The announcement focuses specifically on strengthening EpicBet's esports betting offering through Oddin.gg's specialist services.

Why are technology partnerships common in iGaming?
Many operators work with specialist suppliers to access proven technology, improve efficiency and support the expansion of sportsbook products.