The Penthouse, Triq Manwel Dimech, Sliema
[email protected]
+356 7950 1630
Shop Cart Checkout

Paddy Power and Checkd Dev Betting Partnership

Paddy Power and Checkd Dev Partnership
by
April 15, 2024
in Business News, iGaming News
68

In sports betting, innovation is key to maintaining a competitive edge. Sports betting technology specialist Checkd Dev, a part of the esteemed Checkd Group, has taken a significant step in enhancing its long-term partnership with Flutter Entertainment brand Paddy Power. The collaboration has resulted in the development and successful launch of an innovative betting solution named Mix ‘N Match.

Introduction to Mix ‘N Match

Mix ‘N Match marks an evolution in the partnership between Checkd Dev and Paddy Power, serving as the supplier’s first bespoke product tailored specifically for the UK market. This cutting-edge solution revolutionizes the way users engage with sports betting by offering them the ability to build combination bets swiftly and seamlessly. Unlike traditional betting formats, Mix ‘N Match provides pre-configured betting opportunities that users can personalize rapidly. The inclusion of easy-to-use filters further streamlines the process, empowering users to craft smarter multi-leg bets with ease.

Innovative Features

The success of Mix ‘N Match can be attributed to its innovative features and user-friendly interface. Leveraging the latest technology, the product allows for multiple single-event combinations to be packaged together within the same bet. This opens up a plethora of betting options across various markets, including 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards. Moreover, Mix ‘N Match incorporates a Bet Shuffle function, enabling users to discover new betting opportunities randomly while on the go.

Data-driven Insights

One of the standout features of Mix ‘N Match is its utilization of official Opta data. This ensures accuracy and reliability, providing users with comprehensive insights derived from historical form. By intelligently interrogating data, the platform offers rapid-fire data visualizations that aid bet selection. These insights play a crucial role in driving improved conversion to bet placement for the operator, ultimately enhancing the overall user experience.

Testimonials

Adam Patton, Managing Director of Checkd Dev, expressed his enthusiasm for the collaboration, stating, “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviors.”

Rob Elliffe, Head of Product at Paddy Power, lauded Checkd Dev for their professionalism and the success of Mix ‘N Match, stating, “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

Conclusion

The partnership between Checkd Dev and Paddy Power exemplifies the power of collaboration and innovation in the sports betting industry. With Mix ‘N Match, both entities have demonstrated their commitment to providing users with cutting-edge solutions that enhance the overall betting experience. As they continue to refine and evolve the product, it is poised to set new standards for excellence in the world of sports betting.

FAQs

What is Mix ‘N Match?
Mix ‘N Match is an innovative betting solution developed by Checkd Dev in partnership with Paddy Power, offering users the ability to build combination bets swiftly and seamlessly.

What markets are available on Mix ‘N Match?
Mix ‘N Match offers a wide range of markets, including 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, with data sourced from all major leagues and competitions.

How does Mix ‘N Match benefit users?
Mix ‘N Match provides users with personalized betting opportunities and easy-to-use filters, empowering them to craft smarter multi-leg bets with ease.

What data is used in Mix ‘N Match?
Mix ‘N Match utilizes official Opta data, providing users with comprehensive insights derived from historical form to aid bet selection.

Is Mix ‘N Match available for all Paddy Power users?
Yes, Mix ‘N Match is available for all Paddy Power users in the UK, offering them an enhanced betting experience with its innovative features.

Can users create their own betting combinations with Mix ‘N Match?
Yes, users can personalize their betting combinations rapidly using Mix ‘N Match, thanks to its easy-to-use interface and filters.

How does the Bet Shuffle function work?
The Bet Shuffle function in Mix ‘N Match enables users to discover new betting opportunities randomly while on the go, adding an element of excitement to the betting experience.

What sets Mix ‘N Match apart from traditional betting formats?
Mix ‘N Match offers pre-configured betting opportunities and multiple single-event combinations within the same bet, providing users with a more diverse range of betting options.

How does Mix ‘N Match enhance the user journey?
Mix ‘N Match enhances the user journey by providing data-driven insights that aid bet selection, ultimately improving conversion to bet placement for the operator.

Can users expect further enhancements to Mix ‘N Match in the future?
Yes, both Checkd Dev and Paddy Power are committed to evolving Mix ‘N Match further based on user behaviors and feedback, ensuring a continually improved betting experience.

Share

A highly motivated, results-driven, enthusiastic and ambitious writer. I can offer you well researched and high-quality article writing on any topic for your website or blog and can as well re-write your existing web content.

Recommended Posts