Pinnacle Enhances Casino with EveryMatrix Tech

Pinnacle, a leading global brand in the betting and gaming industry, has unveiled an advanced casino offering powered by EveryMatrix's CasinoEngine technology. This innovative move marks a significant milestone for Pinnacle as it seeks to enhance its digital entertainment experience and broaden its casino portfolio.

A New Era of Casino Gaming

The new casino platform, driven by EveryMatrix's CasinoEngine, is set to revolutionize Pinnacle’s gaming operations. The CasinoEngine is recognized as a leading productivity platform in the gaming sector, providing operators with a suite of tools designed to optimize game offerings and enhance player engagement. This latest partnership is expected to strengthen Pinnacle's position as a top-tier provider of online gaming experiences.

Expansion Plans and Future Integrations

As part of the second phase of this partnership, Pinnacle plans to integrate EveryMatrix's BonusEngine and JackpotEngine technologies. These advancements aim to bolster Pinnacle's growth by incorporating sophisticated bonusing and gamification tools. The implementation of these technologies has been proven to increase player reactivation, acquisition, and retention, thereby enhancing overall user experience and engagement.

Transforming the Gaming Landscape

The CasinoEngine is designed to significantly expand Pinnacle's casino offerings, transforming it into a world-class digital entertainment hub. Players will have access to an extensive portfolio of over 31,500 high-performing games, ensuring a diverse and engaging gaming environment. This ambitious expansion reflects Pinnacle's commitment to providing its customers with a premier gaming experience.

Utilizing EveryMatrix Technology for Enhanced User Experience

Pinnacle has strategically built a large part of its new casino front-end utilizing EveryMatrix technology. This integration is expected to add new layers of user experience through the incorporation of JackpotEngine. By offering flexible and configurable jackpot customization options, Pinnacle can tailor its gaming offerings to better meet the preferences of its players.

Moreover, Pinnacle's updated casino platform will include a range of top-tier player reward systems and advanced bonus management capabilities. These enhancements are designed to provide players with a rewarding and enjoyable gaming experience, further solidifying Pinnacle’s reputation as a leader in the online gaming space.

Pinnacle's Legacy and Commitment to Excellence

Founded in 1998, Pinnacle has established itself as one of the most recognizable brands in the betting and gaming industry. It has been at the forefront of pioneering advanced sports betting models, including being the first operator to offer esports betting. Pinnacle has consistently focused on delivering the best odds and high betting limits to its customers, ensuring a competitive edge in the market.

The company’s commitment to innovation and excellence is reflected in its recent performance. In 2023, EveryMatrix produced record gross gaming revenue (GGR) for its operator partners, with the casino business unit generating €1.9 billion, a remarkable increase of 83% year-on-year (YoY). Additionally, the second quarter of 2024 saw a continued upward trajectory, with GGR for casino customers reaching an all-time high of €658 million, up 53% YoY.

Industry Insights and Perspectives

Stian Enger Pettersen, CEO of Casino at EveryMatrix, emphasized the significance of this partnership. He stated, “Partnering with a brand as well-known and respected as Pinnacle is a tremendous endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.” Pettersen's confidence in EveryMatrix's ability to deliver exceptional results is underscored by the industry-leading numbers generated for their customers.

Pinnacle’s Vision for the Future

Nicole Kalcheva, Head of Casino at Pinnacle, echoed Pettersen's sentiments regarding the transformative potential of this collaboration. She noted, “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino.” Kalcheva’s vision emphasizes Pinnacle’s commitment to providing players with a best-in-class experience across all verticals, underscoring the importance of this partnership in achieving that goal.

Looking Ahead: The Future of Casino Gaming

As Pinnacle embarks on this new chapter with EveryMatrix, the future of its casino offerings appears promising. With a focus on innovation, enhanced player engagement, and a commitment to delivering a superior gaming experience, Pinnacle is well-positioned to thrive in the competitive landscape of online gaming.

The integration of advanced technologies such as BonusEngine and JackpotEngine will not only enhance the gaming experience for users but also allow Pinnacle to adapt to the evolving preferences of players. As the online gaming industry continues to grow, Pinnacle's strategic moves to leverage cutting-edge technology will be crucial in maintaining its competitive edge.

Conclusion

In summary, Pinnacle's launch of its advanced casino offering powered by EveryMatrix CasinoEngine technology represents a significant advancement in the online gaming sector. The integration of innovative tools and a vast portfolio of games promises to enhance player engagement and satisfaction. As Pinnacle continues to push the boundaries of digital entertainment, it remains committed to delivering a top-tier gaming experience, reinforcing its status as a leader in the betting and gaming industry.

With a legacy built on innovation and excellence, Pinnacle is poised to redefine the landscape of online gaming, ensuring that it remains a preferred choice for players around the globe.

FAQs

What is the EveryMatrix CasinoEngine technology?
EveryMatrix CasinoEngine is a leading productivity platform that enhances the performance and user experience of online casinos.

How will Pinnacle’s casino offering improve with the new technology?
The new technology will expand Pinnacle's game portfolio and incorporate advanced bonusing and gamification tools to boost player engagement.

What types of games will be available on Pinnacle’s new platform?
Players will have access to over 31,500 high-performing games across various categories, ensuring a diverse gaming experience.

What is the significance of the BonusEngine and JackpotEngine?
These technologies enhance player retention and acquisition through effective bonusing and customizable jackpot features.

How has Pinnacle performed in the past year?
In 2023, Pinnacle’s casino business unit generated a record €1.9 billion in gross gaming revenue, an 83% increase year-on-year.

What are Pinnacle’s plans for the future?
Pinnacle aims to enhance its casino offerings by continuously integrating innovative technologies and expanding its game portfolio.

How long has Pinnacle been in the gaming industry?
Pinnacle has been operating since 1998, making it one of the most established brands in the betting and gaming sector.

What makes Pinnacle a leader in the gaming industry?
Pinnacle is known for its competitive odds, high betting limits, and pioneering advancements in sports and esports betting.

Who is Stian Enger Pettersen?
Stian Enger Pettersen is the CEO of Casino at EveryMatrix, responsible for overseeing the company's casino operations and partnerships.

What does Nicole Kalcheva's role entail at Pinnacle?
Nicole Kalcheva is the Head of Casino at Pinnacle, focusing on enhancing the company’s casino offerings and player experiences.