PPC Case Study – Arts & Entertainment Industry

Our Objective

In this PPC case study for the Arts and Entertainment Industry, our objective was to make search marketing affordable for entrepreneurs and small businesses. We helped our clients increase their web traffic and sales, enabling them to grow their businesses nationally or internationally.

Our Approach

To achieve this objective, we added new ads in the ad-groups and changed the bidding strategy. These changes helped us to enhance the performance of the campaign by 139.43 conversions and 1.01% in conversion rate in December. Our approach proved successful in achieving the desired results. We added new ads in the ad-groups and changed the bidding strategy to improve campaign performance. With regular optimization, we were able to achieve a significant increase in conversions and conversion rate, while keeping the cost per conversion low.

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Results

After optimizing the campaigns on a regular basis, we were able to achieve even better results in January 2022. We reached up to 590.80 conversions with a conversion rate of 8.53% and spent only $8.05 on each conversion.

Final Thought

Overall, this PPC case study showcases how affordable search marketing solutions can help small businesses in the arts and entertainment industry to grow and thrive.