PPC Case Study – Beauty & Personal Care Industry

Our Objective

Our objective for this case study was to make search marketing affordable for every entrepreneur and small business. We aimed to expand our clients’ web traffic and sales, helping them grow their business domestically or internationally.

Our Approach

To achieve this, we added new ads to the ad-groups, paused under-performing ad-groups, and changed our bidding strategy. Our approach also involved proper keyword research and analysis to ensure that we were targeting the right audience. By focusing on the most relevant keywords, we were able to create highly targeted ads that resonated with our clients’ potential customers.

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Results

After adding new ads in September, we saw a positive boost in the campaign performance with 11.69 conversions and a 5.91% increase in the conversion rate. By optimizing the campaigns on a regular basis, we achieved even better results in December 2021 with 42.50 conversions and a conversion rate of 22.85%. The cost spent on each conversion was reduced to $6.25, indicating a successful campaign that delivered great value to our client.

Final Thought

Overall, our PPC campaign was a success, delivering a significant boost in conversions and a decrease in cost per conversion. We’re proud to have helped our client achieve their business goals and expand their reach in the highly competitive Beauty & Personal Care Industry.