PPC Case Study – Family & Community Industry

Our Objective

The PPC case study for the Family & Community industry aimed to make Search Marketing accessible to entrepreneurs and small businesses, helping them increase their web traffic and sales on a national or global scale.

Our Approach

Our approach involved proper keyword research, a change in bidding strategy, and the addition of new ads to the ad groups.

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Results

As a result of our efforts, the campaign saw a significant increase in conversions from 184.00 to 365.95, along with an improvement in the conversion rate from 9.99% to 10.85%. Moreover, the cost per conversion decreased from $16.66 to $9.90, indicating effective conversion at a lower cost.

Final Thought

By implementing the right strategies, we were able to help our client achieve their PPC objectives and provide them with affordable solutions that helped them grow their business.