PPC Case Study – Real Estate Industry

Our Objective

In this PPC case study for the Real Estate industry, our objective was to make search marketing accessible to individual entrepreneurs and SMEs, helping them increase their web traffic and sales and ultimately grow their business.

Our Approach

To achieve this, we focused on proper keyword research and optimization of keyword bids. We also changed the bidding strategy to get the best possible results.

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Results

Our approach proved successful, resulting in a significant decrease in the average cost per click (CPC) from $4.03 to $1.83. We also saw an increase in conversions from 3 to 7, with a decrease in the cost per conversion from $467.79 to $195.52.

Final Thought

By implementing these strategies, we were able to help our client in the real estate industry achieve their marketing goals at an affordable cost, ultimately driving growth for their business.