PPC Case Study – Senior Care Services Industry

Our Objective

The PPC case study for Senior Care Services Industry aimed to make search marketing affordable for entrepreneurs and SMEs while helping clients increase their web traffic and sales for national or international growth.

Our Approach

Our approach involved analyzing the search term and strengthening the negative keywords list, adding new keywords to each ad group from the keyword planner, and analyzing recommendations and applying relevant ones to increase the Optimization Score.

Download Case Study

Results

In January, we added keywords to Google Ads, and as a result, the conversions increased from 38 to 43 in February. Then, we observed a significant increase in conversions to 76 in March, accompanied by a decrease in cost per conversion from $39.70 to $19.58.

Final Thought

Through regular campaign optimization, we achieved impressive results in February, with a conversion rate increase from 19.39% to 38.38%. By analyzing and implementing necessary changes, we were able to help the client reach their goals for improved performance and successful PPC outcomes.