PPC Case Study – Solar Energy Industry

Our Objective

The PPC case study for Solar Energy Industry focused on helping solar energy entrepreneurs and SMEs with affordable Search Marketing services, increasing web traffic and sales, and facilitating business growth nationally and internationally. We aimed to promote sustainable energy solutions and reach more potential customers through our services.

Our Approach

To achieve this objective, we added call extensions to make it easier for potential customers to contact the business. Additionally, we analyzed search terms and added relevant keywords to improve targeting and increase the chances of ad visibility. Increasing the maximum cost-per-click (CPC) bid helped increase ad rank and visibility in search results. We also paused non-performing keywords that were not generating clicks or conversions to focus budget on the most effective keywords.

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Results

Our approach resulted in a gradual increase in conversions over three months, with no conversions in October, followed by 6 Conversions in November and 22 Conversions in December. The significant jump in December suggests an improving campaign performance. The campaign achieved a high conversion rate of 11.28% and a low cost per conversion of $3.61, indicating successful conversion at a low cost.

Final Thought

Overall, our approach proved successful in improving the campaign’s performance, increasing conversions, and achieving a high conversion rate at a low cost. Our services helped solar energy entrepreneurs and SMEs reach more potential customers, promote their sustainable energy solutions, and grow their business nationally and internationally.