Pragmatic Play expands esports betting with DATA.BET

The global betting industry continues to evolve at a rapid pace, with esports emerging as one of the most dynamic and fast-growing verticals. In this context, Pragmatic Play, a well-known supplier of content to the igaming sector, has entered into a strategic collaboration with DATA.BET, a provider specializing in esports data and technology. The partnership is aimed at strengthening Pragmatic Play Sports’ esports product by integrating official data, advanced streaming solutions, and a wide range of esports titles into its portfolio.

This agreement highlights the growing importance of esports in the betting landscape and underlines how established providers are adapting their services to meet increasing demand from operators and players worldwide.

Expanding esports coverage through a strategic collaboration

The collaboration allows Pragmatic Play Sports to enhance its esports offering with DATA.BET’s complete suite of products and services. DATA.BET will deliver its odds feed, advanced esports widgets, and customizable features, enabling Pragmatic Play’s operator clients to benefit from a fully integrated solution.

One of the key components of this partnership is the Multi Widget, a comprehensive interface that combines real-time scoreboards, pitch tracking, and low-latency live video streaming. By integrating these elements into a single user-friendly platform, Pragmatic Play Sports can provide an engaging and data-rich esports betting experience.

Through this collaboration, customers now have access to more than 30 esports disciplines, including globally recognized titles such as Counter-Strike, Dota 2, EA Sports FC, Valorant, and League of Legends. Additional games are planned to be rolled out in the coming years, with the roadmap extending into 2026.

Meeting the demand for official and reliable data

The defining factor in today’s esports betting market is the accuracy and trustworthiness of the data that underpins it. Operators and bettors alike require accurate and timely information to ensure fair pricing and transparency. By partnering with DATA.BET, Pragmatic Play Sports ensures that its esports product is powered by official data sources, which minimizes risks associated with unverified statistics.

The collaboration also supports a broader industry trend toward official-data partnerships. This trend is increasingly important as regulators, operators, and players seek assurance that betting markets are based on legitimate and trustworthy information.

Statements from the companies

Otto Bonning, Head of Sales at DATA.BET, emphasized the long-term potential of the collaboration. He stated:

“This is a long-term alignment where we will grow in the esports space together and deliver a strong, revenue-generating product to Pragmatic Play Sports and their clients. We are eager to collaborate with such a forward-looking team and continue delivering tools that help drive global growth. For DATA.BET, the project reinforces its strategy of delivering modular, scalable integrations to global leading partners.”

Gareth Crook, Senior Vice President of Sports at Pragmatic Play, highlighted the value of this expansion for operators:

He explained that they were “delighted to expand our new esports product in conjunction with DATA.BET. This partnership delivers a complete esports solution powered by official data, giving operators reliable pricing and extensive event and market uptime. Alongside this, Pragmatic Play provides a premium range of managed services – including trading and risk management of esports – to ensure operators have the confidence and support they need. Esports is one of the fastest-growing global betting verticals, and this launch reinforces our commitment to an official-data approach while adding a truly dynamic new product to our already extensive portfolio.”

The rise of esports betting in the global market

The esports betting sector has transformed from a niche product to a mainstream segment of the gambling industry. With global esports viewership projected to exceed half a billion people in the coming years, demand for betting products has surged.

Esports betting appeals to younger demographics who are more familiar with digital entertainment and competitive gaming. Titles like Counter-Strike and League of Legends attract millions of viewers during major tournaments, creating significant opportunities for operators who can provide engaging, real-time betting experiences.

By entering into this partnership, Pragmatic Play and DATA.BET are positioning themselves at the forefront of this trend, ensuring they can meet the expectations of both operators and end-users.

Technical integration and operator benefits

For operators, integrating a reliable esports solution can often be challenging due to the complexity of data management, streaming requirements, and real-time odds generation. The Pragmatic Play–DATA.BET collaboration addresses these challenges through:

• Low-latency streaming: Ensures live coverage of esports events with minimal delay.
• Comprehensive event coverage: Access to 30+ esports disciplines with expansion plans.
• Customizable Multi Widget: A single interface that merges different data and visual components for improved user engagement.
• Scalable infrastructure: Modular integrations allow operators to adopt esports solutions without disrupting existing platforms.
• Managed services: Pragmatic Play’s trading and risk management services help operators navigate volatility and maintain profitability.

These features combine to create a product that is both flexible and robust, reducing barriers for operators entering the esports betting space.

Long-term vision and industry implications

This partnership represents more than a product launch; it reflects a shared long-term vision for the future of esports within the betting industry. Both Pragmatic Play and DATA.BET are seeking to establish themselves as leaders in the esports ecosystem by prioritizing data integrity, technological innovation, and user engagement.

The roadmap for expansion through 2026 suggests a phased approach, where more disciplines and advanced functionalities will be gradually introduced. This ensures that the solution remains adaptable as esports continues to evolve, with new titles gaining popularity and tournament structures becoming more sophisticated.

Industry observers view collaborations of this nature as an indication of how traditional igaming companies are increasingly merging with specialist esports providers. Such partnerships not only expand market opportunities but also create higher standards for integrity and reliability across the sector.

The regulatory and compliance dimension

As esports betting grows, regulatory authorities worldwide are paying closer attention to its development. Transparency, fair play, and the use of official data are key factors regulators consider when licensing and monitoring operators.

By aligning with DATA.BET, Pragmatic Play reinforces its commitment to compliance. Official-data partnerships reduce the risk of disputes, enhance consumer protection, and build trust among stakeholders. This alignment is particularly significant in jurisdictions where regulators demand robust evidence of fair market practices and reliable data sources.

Esports as a driver of future growth

The collaboration between Pragmatic Play and DATA.BET also illustrates how esports can act as a driver of growth for igaming companies. While traditional betting products like football and horse racing remain strong, esports offers access to a younger, digitally native customer base.

By delivering innovative features such as interactive widgets, real-time streaming, and modular integrations, this partnership equips operators with the tools to appeal to new demographics. In doing so, it not only strengthens the business case for esports but also encourages further investment in technology and product development.

Conclusion

The strategic collaboration between Pragmatic Play and DATA.BET marks a significant milestone in the evolution of esports betting. By combining official data, scalable technology, and a broad catalogue of esports disciplines, the partnership provides operators with a comprehensive solution designed to meet growing global demand.

With expansion planned through 2026 and a focus on reliability, compliance, and user engagement, this partnership positions both companies at the forefront of the esports betting revolution. It reflects a wider trend of convergence between established igaming providers and specialist esports data companies, setting a standard for innovation and trust in a rapidly developing market.

FAQs

What is the purpose of the partnership between Pragmatic Play and DATA.BET?
The partnership aims to enhance Pragmatic Play Sports’ esports offering by integrating DATA.BET’s official data, streaming, and technology solutions.

Which esports titles are included in the collaboration?
The product includes over 30 esports disciplines such as Counter-Strike, Dota 2, EA Sports FC, Valorant, and League of Legends, with more planned.

Why is official data important in esports betting?
Official data ensures accurate pricing, transparency, and compliance with regulatory standards, minimizing risks linked to unverified sources.

What does the Multi Widget feature provide?
The Multi Widget combines scoreboards, pitch tracking, and low-latency live video streaming into a single customizable interface.

How does this collaboration benefit operators?
Operators gain access to scalable esports solutions, managed services, real-time streaming, and reliable data integration without disrupting existing systems.

What managed services does Pragmatic Play provide?
Pragmatic Play offers trading and risk management services for esports betting, helping operators maintain profitability and stability.

How does this partnership address regulatory concerns?
By using official data and focusing on compliance, the collaboration supports transparent and fair betting practices aligned with regulatory requirements.

When will additional esports disciplines be introduced?
New esports titles will be added in phases, with expansion planned through 2026.

Why is esports considered a fast-growing betting vertical?
Esports attracts younger, digital-native audiences and generates high engagement during tournaments, making it a rapidly expanding sector.

What is the long-term vision of this collaboration?
Both companies aim to establish leadership in the esports betting industry through scalable technology, official data, and global market expansion.