Pragmatic Play Launches Horse Racing in Sportsbook

Pragmatic Play, a prominent provider of content for the igaming industry, has announced a significant extension to its sportsbook offerings with the introduction of a comprehensive horse racing product. This new addition marks a substantial enhancement to Pragmatic Play's already extensive sportsbook portfolio, bringing horse racing coverage from over 30 global territories to its operator clients and their customers.

The Popularity of Horse Racing

Horse racing stands as one of the most esteemed and extensively wagered sports globally. It boasts a rich history of major national and international races that capture the attention of bettors year-round. The sport's appeal lies in its thrilling combination of speed, strategy, and tradition, making it a staple in the world of sports betting. By adding horse racing to its sportsbook, Pragmatic Play aims to cater to this significant betting market and meet the diverse needs of sports enthusiasts.

Comprehensive Sportsbook Solution

Pragmatic Play's sportsbook is renowned for its all-encompassing sports betting solution, which manages the entire trading lifecycle. From event creation to bet settlement, the sportsbook offers a seamless and integrated experience. The addition of horse racing to this suite further enhances its capability, providing operators with a robust platform that includes custom markets, dynamic odds, and sophisticated risk management tools. These features are supported by official data designed to maximize margins and ensure accuracy.

Operators benefit from Pragmatic Play's sportsbook through unparalleled localization and customization options. This flexibility allows operators to adapt the user experience to fit their brand's specific needs and preferences, thus enhancing customer satisfaction and engagement.

Key Features of the New Horse Racing Product

The new horse racing product from Pragmatic Play includes several standout features designed to deliver a premium betting experience. These features include:

• Odds Management: The product offers competitive odds that are continually updated to reflect real-time changes in the racing world.
• Best-in-Class Racing Content: Operators will have access to high-quality racing content, including detailed statistics and historical data that enhance the betting experience.
• Live Video Streaming: The product includes live video streaming of races, allowing bettors to follow the action as it unfolds and make informed decisions.
• Global Racing Data: Coverage spans a wide range of international tracks, providing a comprehensive selection of races for bettors to engage with.

These features collectively position Pragmatic Play's horse racing product as a market-leading solution, catering to the diverse needs of both operators and their customers.

Commitment to Excellence

Gareth Crook, Senior Vice President of Sports at Pragmatic Play, expressed enthusiasm about the new product launch. He stated, “Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service inclusive of odds, best-in-class racing content, live video streaming and global horse racing data. Many of our team grew up with the sport and we are delighted to bring the product to the market. Racing is essential for any sportsbook operator, with ‘always on’ racing coverage from tracks all around the world a cornerstone of any sportsbook product.”

Crook’s comments highlight the importance Pragmatic Play places on delivering high-quality products that meet the evolving demands of the sports betting market. The company’s focus on advancing its sportsbook features highlights its dedication to delivering cutting-edge and thorough solutions for its clients.

The Impact on the Sports Betting Market

The addition of horse racing to Pragmatic Play’s sportsbook portfolio is set to make a notable impact on the sports betting market. Horse racing is a high-frequency betting sport, with numerous races taking place daily across various international tracks. By incorporating this sport into their offerings, sportsbook operators can attract a broader audience and increase betting activity.

The ability to offer a diverse range of betting options, supported by live streaming and up-to-date data, enhances the overall user experience. This move is expected to drive engagement and boost revenue for operators who leverage Pragmatic Play’s new horse racing product.

Future Developments

Pragmatic Play's introduction of horse racing is part of a broader strategy to continuously enhance its sportsbook solutions. The company remains committed to expanding its offerings and integrating new technologies to stay ahead in the competitive sports betting landscape. Future advancements could involve the introduction of new sports markets, sophisticated analytics tools, and further innovations in betting technology.

The company’s proactive approach in adapting to market trends and customer preferences positions it as a leading force in the igaming industry. As sports betting continues to evolve, Pragmatic Play’s ongoing investments in product development will likely play a crucial role in shaping the future of the industry.

Conclusion

Pragmatic Play’s launch of a horse racing product represents a significant advancement in its sportsbook portfolio. By offering comprehensive coverage, live streaming, and real-time data, the company provides a powerful tool for sportsbook operators to enhance their offerings. This move not only underscores Pragmatic Play's commitment to delivering top-notch sports betting solutions but also highlights the growing importance of horse racing in the global sports betting market.

The integration of horse racing into Pragmatic Play's sportsbook demonstrates the company's dedication to meeting the diverse needs of its clients and ensuring a superior betting experience for users worldwide. As the industry continues to evolve, Pragmatic Play’s innovative solutions will likely play a pivotal role in driving the future of sports betting.

FAQs

What new feature has Pragmatic Play added to its sportsbook?
Pragmatic Play has introduced a comprehensive horse racing product, offering coverage from over 30 global territories.

Why is horse racing significant for sports betting?
Horse racing is one of the most popular sports to bet on, with major races occurring throughout the year, making it a key component for any sportsbook.

What are the key features of Pragmatic Play’s horse racing product?
The product includes competitive odds, best-in-class racing content, live video streaming, and global racing data.

How does Pragmatic Play’s sportsbook support operators?
The sportsbook provides custom markets, dynamic odds, risk management tools, and extensive localization options for operators.

What impact is the new horse racing product expected to have on the market?
The product is likely to attract a broader audience, increase betting activity, and boost revenue for sportsbook operators.

How does live streaming enhance the betting experience?
Live streaming allows bettors to watch races in real time, making informed decisions and improving overall engagement.

What is the significance of global racing data in the product?
Global racing data ensures comprehensive coverage and accurate information for bettors, enhancing the betting experience.

How does Pragmatic Play ensure high-quality content for horse racing?
The company provides best-in-class racing content, including detailed statistics and historical data, backed by official data sources.

What future developments can be expected from Pragmatic Play’s sportsbook?
Pragmatic Play is likely to continue expanding its offerings with additional sports markets, advanced analytics tools, and innovative technologies.

How does Pragmatic Play’s commitment to product development impact the sports betting industry?
The company's dedication to enhancing its sportsbook solutions helps shape the future of the industry by meeting evolving market demands and customer preferences.