RubyPlay enters Greece through partnership with Stoiximan

RubyPlay has entered Greece through a new partnership with Stoiximan, marking another step in the supplier's expansion across regulated European iGaming markets. The collaboration will see selected RubyPlay Studio titles made available through Stoiximan's casino offering in Greece.

The agreement introduces a range of RubyPlay content to the operator's local audience, including Diamond Explosion 7s SE, Mad Hit Diamonds and J Mania Lucky Pyggs. The launch gives Greek players access to titles from RubyPlay's wider portfolio while strengthening the company's presence in another regulated European jurisdiction.

For RubyPlay, the agreement represents a commercially important market entry at a time when the company is pursuing broader international growth. Its current strategy places increasing emphasis on regulated markets, localised content and partnerships with established operators that can support distribution at scale.

The company describes itself as a B2B iGaming business built around a studio-based content ecosystem. Its portfolio combines proprietary slot development with technology, infrastructure and distribution capabilities designed to support operator requirements across different markets.

Stoiximan partnership supports local market entry

Stoiximan provides RubyPlay with an established route into the Greek online casino sector. The operator is one of the most prominent names in Greece's regulated online betting and gaming market and is part of the Allwyn group.

Allwyn completed the acquisition of the remaining minority interest in Stoiximan in August 2025, bringing its ownership of the business to 100%. The ownership development further strengthened the connection between Stoiximan and the wider Allwyn group as the company continues operating in Greece and Cyprus.

The collaboration with RubyPlay therefore places the supplier's titles within an established operator environment rather than relying solely on market-entry activity. For a B2B provider, distribution through a recognised local brand can be an important element of building awareness and establishing commercial relationships in a regulated market.

The partnership also reflects the growing importance of casino content differentiation. Operators are competing for player attention in an environment where product quality, game variety and the ability to deliver new experiences can influence engagement.

RubyPlay's portfolio is built around several established game concepts and series. Its current catalogue includes titles across the Diamond Explosion, Mad Hit, J Mania, Immortal Ways and other branded game families.

A selection of RubyPlay titles arrives in Greece

The initial launch includes three titles that offer different themes and gameplay approaches.

Diamond Explosion 7s SE forms part of RubyPlay's Diamond Explosion series, which is built around familiar classic symbols and a modern slot presentation. The game sits within a broader family of Diamond Explosion titles available through the developer's portfolio.

Mad Hit Diamonds comes from the Mad Hit series, another established RubyPlay game family. The series forms part of the provider's strategy of developing recognisable game concepts that can be expanded through multiple releases.

J Mania Lucky Pyggs adds another style to the initial Greek offering. Its inclusion gives Stoiximan customers access to content drawn from a different RubyPlay franchise and supports the broader objective of providing a varied casino catalogue.

The titles selected for the launch also demonstrate the importance of portfolio depth in supplier relationships. Rather than relying on a single flagship release, RubyPlay can offer operators access to multiple game families and content concepts.

That model is becoming increasingly relevant as regulated markets develop and operators look for suppliers capable of supporting content requirements beyond a limited number of individual games.

RubyPlay focuses on regulated European growth

The Greek launch forms part of a wider European expansion strategy for RubyPlay. The company has continued to announce partnerships and market entries during 2026 as it works to increase the reach of its content across regulated jurisdictions.

RubyPlay's official portfolio describes the business as focused on innovative slot development while its corporate positioning also highlights its layered and studio-based structure. The company says this approach allows market-focused studios to work within a wider ecosystem supported by shared technology, infrastructure and distribution.

Such a structure can be particularly relevant in regulated jurisdictions because market entry involves more than simply releasing a game. Suppliers need to consider local regulatory requirements, technical standards, operational processes and operator-specific expectations.

Greece provides a notable example of this environment. The country's online gambling framework operates under regulatory oversight from the Hellenic Gaming Commission, making compliance and authorised distribution central considerations for businesses entering the market.

The development of regulated online gaming in Greece also creates opportunities for established content suppliers. As operators continue to expand their digital casino portfolios, game studios can seek new distribution agreements while tailoring their approach to local market conditions.

Dima Reiderman highlights the strategic importance

Dima Reiderman, CCO at RubyPlay, said: “Entering Greece is a major achievement in our long-term European growth strategy and partnering with market leader Stoiximan ensures our content instantly reaches a significant volume of players.

“This launch reflects our ambition to position RubyPlay as a Tier-1 provider of content and engagement tools that operators can rely on, not just for standout games, but for a comprehensive and unique roadmap of innovation and growth. Stoiximan’s stature as the leading Greek operator gives us an ideal platform to establish ourselves in the market and build towards deeper collaboration in the future.”

Reiderman joined RubyPlay as Chief Commercial Officer in January 2026 as the company strengthened its leadership team and outlined its plans for further international expansion.

His comments place the Greek agreement within a broader commercial strategy rather than presenting it as an isolated launch. The focus is on increasing distribution through established operators while continuing to build relationships across regulated jurisdictions.

The wording around Stoiximan being the “leading Greek operator” is presented as part of Reiderman's statement rather than as an independent ranking. This distinction is important when describing market positions because operator rankings can depend on the measurement period, product category and methodology used.

Stoiximan sees value in portfolio and innovation

Georgios Sideridis, casino manager at Stoiximan, added: “It is essential that we work with partners who can deliver both proven content performance and a clear vision for future innovation. RubyPlay’s portfolio, combined with its wider suite of engagement tools, makes it a strong addition to our platform.

“This partnership reflects our commitment to offering our Greek players a diverse range of high-quality gaming experiences and we look forward to building on this collaboration with RubyPlay as it continues to grow.”

Sideridis' comments underline two important considerations for the operator: content performance and future product development.

For an online casino operator, game selection is not only about the number of titles available. Suppliers are also expected to maintain a pipeline of new releases, support different player preferences and provide content that can work within the operator's wider product strategy.

RubyPlay's broader ecosystem approach may therefore provide a foundation for further discussions beyond the initial group of titles. The companies have not disclosed additional commercial details regarding the value or duration of the agreement.

What the deal means for the Greek casino sector

The agreement adds another international content provider to Stoiximan's casino proposition and gives RubyPlay access to an established regulated market.

For players, the most visible result will be the availability of selected RubyPlay titles through Stoiximan. For the businesses involved, however, the significance extends further because the partnership creates a potential foundation for future content distribution and cooperation.

Greece remains a closely regulated market where operators and suppliers must operate within established licensing and compliance requirements. That framework can influence which games are released, how they are distributed and how operators communicate gaming products to customers.

For RubyPlay, successfully establishing itself in Greece could support its wider objective of building a more diversified European footprint. For Stoiximan, the addition of another content supplier provides an opportunity to broaden its casino catalogue while maintaining a focus on regulated market operations.

Conclusion

RubyPlay's entry into Greece through its partnership with Stoiximan marks a strategically relevant development for the supplier as it expands its presence across regulated European markets. The launch of Diamond Explosion 7s SE, Mad Hit Diamonds and J Mania Lucky Pyggs gives the partnership an immediate content component while also creating room for future cooperation.

The agreement brings together a growing international game supplier and an established Greek operator within a regulated market environment. While the companies have not publicly disclosed the full commercial scope of the collaboration, both sides have highlighted content quality, innovation and long-term growth as key themes.

For RubyPlay, Greece represents another opportunity to demonstrate whether its studio-based ecosystem can translate into meaningful operator relationships across different regulated markets. For Stoiximan, the partnership adds further variety to its casino proposition and introduces its customers to additional RubyPlay content.

The initial launch is therefore more than a straightforward portfolio addition. It represents another step in RubyPlay's broader European expansion strategy and underlines the continuing importance of strategic supplier relationships as regulated online casino markets mature.

FAQs

What is the RubyPlay and Stoiximan partnership?
The partnership allows Stoiximan to offer selected RubyPlay casino titles to customers in Greece. The initial portfolio includes Diamond Explosion 7s SE, Mad Hit Diamonds and J Mania Lucky Pyggs.

Which RubyPlay games are launching with Stoiximan?
The initial launch features Diamond Explosion 7s SE, Mad Hit Diamonds and J Mania Lucky Pyggs from RubyPlay's portfolio of casino content.

Why is Greece important to RubyPlay?
Greece is a regulated European iGaming market where established online operators provide opportunities for international suppliers to distribute approved gaming content.

Who owns Stoiximan?
Stoiximan is part of Allwyn. Allwyn completed the acquisition of the remaining minority interest in Stoiximan in August 2025, bringing its ownership to 100%.

Who is Dima Reiderman?
Dima Reiderman is the Chief Commercial Officer of RubyPlay. He joined the company in January 2026 to support its global commercial strategy and expansion across regulated markets.

Who is Georgios Sideridis?
Georgios Sideridis is a Casino Manager at Stoiximan and is responsible for casino-related strategy and activities at the operator.

What type of company is RubyPlay?
RubyPlay is a B2B iGaming company focused on casino content and engagement capabilities. Its business model uses a studio-based ecosystem supported by shared technology, infrastructure and distribution.

Is RubyPlay active in regulated markets?
Yes. RubyPlay states that it operates as a licensed and regulated B2B game developer in multiple jurisdictions and continues to expand its presence in regulated markets.

Does the partnership cover all RubyPlay games?
The announcement identifies a specific group of titles for the initial launch. It does not state that the entire RubyPlay portfolio will immediately be available through Stoiximan in Greece.

Could the partnership expand in the future?
The companies have indicated that the relationship could develop further. However, no additional titles, commercial terms or future launch dates have been publicly confirmed.