RubyPlay Expands Partnership with PokerStars
RubyPlay, an innovative B2B iGaming development studio, has announced the expansion of its partnership with PokerStars. The collaboration has already seen a successful launch of RubyPlay’s games portfolio in the regulated markets of Spain and Romania.
Successful Rollout and Player Engagement
The partnership with PokerStars, a prominent brand under the Flutter Entertainment umbrella, has proven to be highly successful. The initial rollout of RubyPlay’s games has exceeded expectations, particularly in terms of player engagement and retention. The positive reception of existing titles has prompted the studio to take the collaboration to the next level.
Bespoke Titles for PokerStars
In an exciting development, RubyPlay is set to develop four bespoke titles exclusively for PokerStars. The first of these, “Yo Ho Ho,” has already demonstrated impressive performance, especially among Italian players. The game features a top-performing mechanic and engaging features that have contributed to its remarkable engagement and retention rates.
Expansion into Spanish and Romanian Markets
PokerStars players in Spain and Romania are now able to enjoy the benefits of this expanded partnership. RubyPlay’s immersive slot games are now available in these two regulated iGaming jurisdictions, offering players a diverse and entertaining gaming experience.
Global Expansion and Growth Strategy
The renewed partnership with PokerStars is a testament to RubyPlay’s commitment to expanding its presence in regulated jurisdictions worldwide. After experiencing rapid growth throughout 2023, the company is now focused on entering and expanding into additional markets in Europe and Latin America.
Statement from RubyPlay's Chief Product Officer
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his enthusiasm about the expanded partnership, stating, “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania. Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games.”
Future Prospects and Market Expansion
With a solid foundation established through the partnership with PokerStars, RubyPlay is well-positioned for future growth. The company’s commitment to providing dynamic and forward-thinking content aligns with the evolving preferences of iGaming enthusiasts. As the company explores opportunities in Europe and Latin America, the stage is set for RubyPlay to become a key player in the global iGaming landscape.
The expanded partnership between RubyPlay and PokerStars marks a significant milestone in the iGaming industry. With successful game launches, bespoke titles in the pipeline, and a commitment to global expansion, both companies are poised for continued success in the competitive world of online gaming.
What is the significance of RubyPlay’s partnership expansion with PokerStars?
The expanded partnership signifies RubyPlay’s commitment to strengthening its presence in the iGaming industry, particularly in regulated markets such as Spain and Romania.
How successful has the initial rollout of RubyPlay’s games been?
The initial rollout has exceeded expectations, with impressive performance in terms of player engagement and retention.
How many bespoke titles is RubyPlay developing for PokerStars?
RubyPlay is set to develop four bespoke titles exclusively for PokerStars.
Can you provide details about the performance of the game “Yo Ho Ho” among Italian players?
“Yo Ho Ho” has demonstrated immensely strong performance among Italian players, thanks to its top-performing mechanic and engaging features.
In which jurisdictions are RubyPlay’s immersive slot games now available?
The slot games are now available in Spain and Romania, expanding the reach to two additional regulated iGaming jurisdictions.
What is RubyPlay’s growth strategy for the future?
RubyPlay aims to continue its global expansion, with a focus on entering and expanding into additional markets in Europe and Latin America.
How has PokerStars contributed to RubyPlay’s success?
PokerStars has provided a platform for RubyPlay to showcase its dynamic and forward-thinking content, contributing to the overall success of the partnership.
What is Dr. Eyal Loz’s role at RubyPlay, and what is his perspective on the expanded partnership?
Dr. Eyal Loz is the Chief Product Officer at RubyPlay, and he expresses delight in expanding the partnership with PokerStars, emphasizing growth as a top priority.
What are the future prospects for RubyPlay in the iGaming industry?
With a solid foundation and a commitment to dynamic content, RubyPlay is well-positioned for future growth and aims to become a key player in the global iGaming landscape.
What regions is RubyPlay exploring for market expansion?
RubyPlay is exploring opportunities for market expansion in Europe and Latin America.
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