RubyPlay Expands Presence in Italy

To solidify its standing in the competitive iGaming industry, RubyPlay, an innovative B2B iGaming development studio, has announced its first direct integration within the Italian market. This significant development comes on the heels of a successful partnership with the renowned operator and Flutter Entertainment brand, PokerStars.

Entering the Italian Market:

The expanded agreement follows a triumphant launch earlier in 2023, where RubyPlay’s top-performing titles, including the captivating Shake Shake Money Tree and the adrenaline-pumping Diamond Explosion 7s, were introduced to the Italian audience. This move positions RubyPlay to tap into the vibrant Italian iGaming market, showcasing its commitment to providing players with cutting-edge and engaging content.

Bespoke Titles for PokerStars:

Looking ahead, RubyPlay is poised to create tailor-made titles exclusively for PokerStars, further enhancing the gaming experience for Italian players. This strategic collaboration not only reflects the studio’s dedication to meeting the specific needs of its partners but also underscores the brand’s commitment to constant innovation and evolution.

Diversifying the Portfolio:

Italian players can now explore RubyPlay’s dynamic and forward-thinking portfolio, featuring an array of exciting games. The expansion into Italy serves as a testament to the company’s agility and adaptability, catering to diverse player preferences and demands in this key market.

Success with Immortal Ways Franchise:

The Italian expansion follows the recent launch of RubyPlay’s acclaimed Immortal Ways franchise. This series has not only garnered widespread acclaim but has also set new records for player retention and engagement. The success of Immortal Ways underscores RubyPlay’s ability to captivate audiences and build a loyal player base, laying the foundation for continued growth.

Strategic Global Expansion:

Italy is a pivotal market for many players in the iGaming industry, and RubyPlay’s entry marks a significant milestone for the studio. The company is riding the wave of considerable growth, with plans to extend its reach further into countries like Romania and Spain in 2024. This strategic global expansion aligns with RubyPlay’s overarching goal of establishing a robust presence in regulated markets worldwide.

Quotes from RubyPlay’s Chief Product Officer:

Dr Eyal Loz, Chief Product Officer for RubyPlay, expressed pride in the expansion into the Italian market, citing the success with PokerStars as a driving force. He stated, “This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

Looking to the Future:

As RubyPlay celebrates its one-year anniversary, the Italian expansion is a testament to the studio’s resilience and vision. With an eye on the future, the company is poised to bring its innovative and entertaining titles to new audiences, solidifying its position as a leading player in the B2B iGaming development space.

Conclusion:

In conclusion, RubyPlay’s integration with PokerStars in the Italian market marks a pivotal moment in the studio’s journey. As they continue to push boundaries and explore new territories, players can expect an influx of bespoke titles and cutting-edge games, further elevating their gaming experiences.

FAQs:

What titles did RubyPlay launch in Italy with PokerStars in 2023?
RubyPlay introduced its top-performing titles, including Shake Shake Money Tree and Diamond Explosion 7s, to the Italian audience through PokerStars.

Will RubyPlay create exclusive titles for PokerStars in the future?
Yes, RubyPlay has plans to develop bespoke titles exclusively for PokerStars, enhancing the gaming experience for Italian players.

What is the significance of the Italian market for RubyPlay?
Italy is a key market for RubyPlay, and the expansion into Italy reflects the studio’s commitment to strategic growth in regulated markets worldwide.

Which franchise recently exceeded records for retention and engagement for RubyPlay?
The Immortal Ways franchise recently launched by RubyPlay has exceeded records for player retention and engagement.

In which countries does RubyPlay plan to expand in 2024?
RubyPlay aims to extend its reach to countries like Romania and Spain in 2024, continuing its global expansion.

Who is Dr Eyal Loz, and what did he say about the Italian expansion?
Dr Eyal Loz is the Chief Product Officer for RubyPlay. He expressed pride in the expansion into the Italian market, citing the success with PokerStars as a driving force for further growth.

How does RubyPlay plan to contribute to global growth in regulated markets?
RubyPlay plans to introduce its titles in various regulated markets worldwide, with a focus on strategic growth and expansion.

What milestones has RubyPlay achieved in the iGaming industry recently?
RubyPlay has celebrated considerable growth, with successful launches and plans for expansion into new markets, solidifying its position in the iGaming industry.

What is the overarching goal of RubyPlay’s global expansion strategy?
RubyPlay’s overarching goal is to establish a robust presence in regulated markets worldwide, catering to diverse player preferences.

What can players expect from RubyPlay in the future?
Players can anticipate an influx of bespoke titles and cutting-edge games from RubyPlay as the studio continues to push boundaries and explore new territories.