RubyPlay strengthens Swiss market presence through mycasino partnership

RubyPlay is strengthening its position in Switzerland through a partnership with mycasino, the online casino brand operated by Grand Casino Luzern AG. The agreement brings a selection of RubyPlay titles to the Swiss platform while creating scope for additional content from the wider RubyPlay studio ecosystem.

The development is significant because Switzerland operates a tightly regulated online gambling market in which licensed casino operators are required to meet specific legal and technical requirements. Under the Swiss framework, online casino games can be offered by land-based casinos that hold the relevant federal concession and have received approval for online operations.

The partnership therefore gives RubyPlay an opportunity to strengthen its distribution within an established regulated environment while allowing mycasino to broaden its selection of online casino content.

It is also important to clarify the market positioning of the announcement. The current mycasino platform describes RubyPlay's latest activity as an exclusive comeback rather than an entirely new relationship with the Swiss brand. In July 2026, mycasino announced the return of 20 RubyPlay Legacy Slots with a dedicated category and increased platform visibility for the titles.

This distinction provides a more accurate description of the relationship while preserving the wider significance of RubyPlay's renewed activity in Switzerland.

A broader selection of RubyPlay games

Under the partnership, mycasino is introducing a selection of RubyPlay titles that includes Diamond Explosion 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways Cleopatra, Go High Panda and Elephant Stampede SE.

Several of these titles are already represented within the current mycasino offering. The platform's dedicated exclusive section, for example, lists Diamond Explosion 7s SE, Book of Riches Deluxe: Chapter 2 and Go High Panda among its available content.

RubyPlay's wider catalogue covers a broad range of slot themes and mechanics. Its official games portfolio includes series such as Immortal Ways, Diamond Explosion, Go High and Stampede Rush alongside other titles designed for different player preferences.

The initial selection gives mycasino access to established RubyPlay content while providing a platform for further expansion. The partnership also identifies titles from Koala Games as part of a later phase, adding another dimension to RubyPlay's studio-based content strategy.

RubyPlay's studio-based strategy

The Swiss development comes as RubyPlay continues to evolve its operating model. In January 2026, the company announced a studio-based content ecosystem bringing together five studios under shared technology, infrastructure and distribution capabilities.

The structure includes RubyPlay Studio alongside Koala Games, Mad Hat Games, Xslots and a studio focused on bespoke and branded content. According to the company's stated strategy, the model is intended to support localisation, customisation and international distribution while allowing the individual studios to maintain their own creative identities.

For operators, this type of structure can provide access to a broader range of content through an established distribution framework. It also gives RubyPlay greater flexibility when developing market-specific partnerships.

The company's official portfolio currently features hundreds of games and continues to expand with new releases. RubyPlay also describes its games as being designed for both mobile and desktop environments with a focus on different themes, features and gameplay mechanics.

mycasino provides an established Swiss platform

mycasino is operated by Grand Casino Luzern AG and forms part of the Grand Casino Luzern Group. The operator states that mycasino has been active since 2019 and operates under an official Swiss concession for online casino games.

The platform has developed an extensive online casino portfolio covering slots, jackpots, live casino, roulette, blackjack and other table games. Its current website also highlights a range of exclusive content alongside games supplied by multiple international providers.

For RubyPlay, working with an established Swiss operator provides an established route for distributing its games to players within the country's regulated framework.

For mycasino, the addition of RubyPlay content offers another way to diversify its catalogue. The presence of recognised RubyPlay titles can complement the platform's existing selection while creating opportunities for future releases and studio content.

Leadership highlights long-term cooperation

Dima Reiderman, CCO at RubyPlay, said: “Entering Switzerland represents an important step for RubyPlay as we continue to strengthen our presence across Europe’s most established regulated markets, where quality, compliance and long-term partnerships are fundamental to success. Our ambition is to become a trusted partner for operators in the country, building long-term collaborations where we can support brands with a broader offering of games, engagement tools and innovation that drives sustainable growth.

“Partnering with mycasino by Grand Casino Luzern gives us a strong foundation to establish our market position. As one of the country’s leading online casino brands, it provides the ideal platform and partner for this next phase of growth and we see significant potential to deepen the relationship over time as we continue to introduce our games to local players.”

Reiderman joined RubyPlay as Chief Commercial Officer in January 2026. His appointment formed part of the company's broader strategy to expand commercial activity and strengthen operator relationships across regulated markets.

His comments place particular emphasis on regulatory standards, long-term cooperation and sustainable commercial development. Those priorities are especially relevant in Switzerland, where the online casino sector operates within a defined federal licensing structure.

Grand Casino Luzern sees room for further development

Wolfgang Bliem, CEO at Grand Casino Luzern, added: “We were looking for a partner that could bring something new to our content offering while also giving us room to build over time. RubyPlay’s initial game selection, combined with the breadth of its wider studio ecosystem, gives us exactly that. We are pleased to introduce the titles to our players and look forward to developing the partnership further.”

Bliem has served as CEO of Grand Casino Luzern and has been identified in the group's corporate reporting as part of its senior management. The group operates both the physical casino in Lucerne and the mycasino online business.

His comments indicate that the relationship is being positioned as more than a one-off content addition. The reference to the wider studio ecosystem suggests potential for the cooperation to expand as additional RubyPlay and partner-studio titles become available.

Compliance remains central to the Swiss market

Switzerland's gambling framework places considerable emphasis on licensing, supervision and player protection. The Federal Gaming Act regulates casino games alongside other forms of gambling and establishes the responsibilities of the relevant supervisory bodies. The Federal Gaming Board oversees the casino sector, including applications for concessions and extensions covering online casino games.

mycasino also states that responsible gaming is an important part of its operations. The platform provides tools including deposit and loss limits, playing-time reminders, self-tests and options for voluntary exclusion.

For suppliers entering or expanding within regulated markets, compliance is therefore an important component of commercial development. The RubyPlay and mycasino relationship is taking place within that established framework rather than outside it.

What the partnership could mean for RubyPlay

The renewed relationship with mycasino gives RubyPlay another platform through which it can develop its presence in Switzerland. More importantly, it demonstrates how the company's studio-based model can support partnerships that extend beyond individual game launches.

The initial selection provides a starting point, while the planned addition of Koala Games content could broaden the range available to Swiss players. Future developments will depend on the availability of titles, regulatory requirements and the commercial priorities of both businesses.

RubyPlay has also been expanding across other regulated markets during 2026. Its recent corporate updates have highlighted developments in jurisdictions including Brazil, Alberta and West Virginia alongside broader investment in its content and engagement capabilities.

That wider expansion makes the Swiss relationship part of a broader international strategy rather than an isolated market announcement.

Conclusion

RubyPlay's renewed presence on mycasino represents a strategically relevant development for both companies. The partnership combines RubyPlay's expanding catalogue and studio-based content model with an established Swiss online casino platform operating within the country's regulated framework.

The immediate focus is on a defined group of RubyPlay titles including Diamond Explosion 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways Cleopatra, Go High Panda and Elephant Stampede SE. The possibility of introducing Koala Games content at a later stage adds further scope to the relationship.

For RubyPlay, Switzerland offers another regulated market in which to build operator relationships and demonstrate the flexibility of its broader content ecosystem. For mycasino, the cooperation adds further choice to an already extensive portfolio while leaving room for future content expansion.

The most notable aspect of the development is therefore not simply the arrival or return of individual games. It is the potential for a longer-term commercial relationship built around content diversity, regulatory alignment and continued development. As both businesses continue to expand their respective offerings, the Swiss market could provide a useful foundation for further cooperation between RubyPlay, mycasino and the wider RubyPlay studio network.

FAQs

What is RubyPlay?
RubyPlay is an iGaming content developer that creates online casino games and operates a broader studio-based content ecosystem. Its portfolio includes slot titles across several game series and themes.

What is the RubyPlay and mycasino partnership?
The partnership expands the availability of RubyPlay content on mycasino in Switzerland. The current relationship includes a selection of RubyPlay titles with scope for additional studio content.

Which RubyPlay games are available through mycasino?
The announced selection includes Diamond Explosion 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways Cleopatra, Go High Panda and Elephant Stampede SE.

Is RubyPlay new to mycasino?
The latest development is more accurately described as a renewed or returning presence. mycasino's own July 2026 announcement describes RubyPlay's activity as an exclusive comeback.

What is mycasino?
mycasino is the online casino brand operated by Grand Casino Luzern AG. It offers online slots, jackpots, live casino games and other casino content under Switzerland's regulated framework.

Who operates mycasino?
mycasino is operated by Grand Casino Luzern AG and forms part of the Grand Casino Luzern Group.

Who is Dima Reiderman?
Dima Reiderman is RubyPlay's Chief Commercial Officer. He joined the company in January 2026 with responsibility for supporting its commercial growth and operator relationships.

Who is Wolfgang Bliem?
Wolfgang Bliem is the CEO of Grand Casino Luzern. He has been identified in the group's corporate reporting as a member of its senior management.

Will Koala Games titles be added to mycasino?
The partnership announcement indicates that titles from Koala Games are planned for a later phase. The timing and precise selection of future content may depend on the parties' rollout plans and applicable requirements.

Why is Switzerland important to RubyPlay?
Switzerland is an established regulated iGaming market with a defined federal framework for online casino operations. Building partnerships within such markets can support a supplier's long-term international commercial strategy.