SEO Case Study – Catering Services

SEO Case Study - Catering Services - Malta Media

Prior to SEO

In this SEO case study, we’ll be taking a look at a catering services chain that approached us in October 2016, seeking to improve their local online presence. At that time, they had just six keywords ranking on the first page of major search engines.

Our Approach

Our approach included extensive keyword research, on-page and off-page optimization around their targeted keyword terms, ensuring correct name, address, and phone number information across top tier directories such as Google My Business, Apple Maps, and Bing Local. We also created and distributed SEO-friendly content and videos about the business.

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SEO Case Study - Catering Services

Keywords Ranking on First Page in Major Search Engines*

After 3 Months

After just 90 days, the website saw a significant increase in their rankings, going from just five keywords on Page 1 of search results to ranking for 106 keywords on the first page – an increase of 2020%.

July-17
After 6 Months

After six months, they ranked on the first page of search engines for 200 keywords, an increase of more than 3900%.

Oct-17
By March 2018

And by March 2018, they ranked for 310 keywords – an increase of more than 6100%.

Mar-18

Google Analytics data

31.55%

Increase in Overall Website Traffic. 838 Overall visits received in last 1 month.

60.00%

Increase in Google Organic Sessions. 392 Organic visits received in last 1 month.

22.60%

Increase in Website Pageviews. 1,931 Pageviews received in last 1 month.

*Major Search Engines defined as Google and Bing

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