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SEO Case Study – Cleaning Services

SEO Case Study - Cleaning Services - Malta Media
by
October 11, 2021
in Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
225

Before SEO

In October 2017, Cleaning Services approached us with a goal of improving their local presence, attracting more traffic to their website, and increasing their clientele. At the time, they had just three keywords ranking on the first page of major search engines.

Our Approach

Our approach began with extensive keyword research to identify how potential customers were searching. From there, we designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also made sure that their name, address, and phone number information was accurate, complete, and consistent across important sites such as Google My Business and Bing Local. Additionally, we developed and distributed SEO-friendly content on relevant websites.

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SEO Case Study - Cleaning Services

Keywords Ranking on First Page in Major Search Engines*

After 3 Months

After just three months, we saw a 166% increase, with the website now ranking for eight keywords on the first page of results.

Jan-2018
By Oct 2021

And by October 2021, the campaign had gained significant momentum, resulting in the company ranking on the first page of search engines for 26 keywords. This represented an increase of more than 766% since the beginning of the campaign.

Oct-2021

Google Analytics data

44.34%

Increase in Overall Website Traffic. 791 Overall visits received in last 1 month.

350%

Increase in Google Organic Sessions. 405 Organic visits received in last 1 month.

65.55%

Increase in Website Pageviews. 1533 Pageviews received in last 1 month.

Google My Business Data

Direct Search

5.62%

285 Customers who find your listing searching for your business name or address.

Discovered through keywords

94.38%

4.7k Customers who find your listing searching for a category, product, or service.

12.48 %

Increase in Total Searches 5k received in last 3 months.

11.95 %

Increase in Total Views 5.1k received in last 3 months.

Final Thoughts

Overall, our approach to this SEO case study allowed us to help Cleaning Services achieve their goal of improving their local presence, attracting more traffic to their website, and increasing their clientele. By focusing on keyword research, on-page and off-page optimization, and consistent information across key sites, we were able to drive significant results for our client.

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I am a PHP and WordPress web developer with over 5 years of experience in web development. I specialize in creating responsive websites for my clients. My expertise lies in various web languages including HTML, HTML5, XHTML, Bootstrap, CSS, CSS3, AJAX, JavaScript, jQuery, PHP, and SQL. In addition to my web development skills, I also have CMS skills with WordPress and can convert PSD files to HTML.

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