SEO Case Study – Cosmetic Surgery
Prior to SEO
If you’re a cosmetic surgery provider looking to boost your online presence and attract more clients, look no further than this SEO case study. It showcases how one professional chain achieved impressive results with the help of an expert SEO team. The chain approached the team in April 2017, already having some online presence but wanting to improve their local reach and increase their clientele. At the time of signing up for SEO services, they had just 56 keywords ranking on the first page of major search engines.
Our Approach
What was the team’s approach to helping the chain achieve their goals? Firstly, they conducted extensive keyword research to identify how potential customers were searching for cosmetic surgery services. They then designed and implemented an SEO campaign that included both on-page and off-page optimization, with a focus on their target keywords.
In addition, the team ensured that all the chain’s name, address, and phone number information was correct, complete, and consistent across key sites such as Google My Business, Apple Maps, and Bing Local. They also developed and distributed SEO-friendly content on relevant websites and optimized the chain’s Facebook Fanpage.
Download Case Study
Keywords Ranking on First Page in Major Search Engines*
After 3 Months
After just 90 days, the website went from ranking for 56 keywords on the first page of search engine results to ranking for 108 keywords – a 92% increase.
July-17
After 6 Months
By the six-month mark, the chain ranked on the first page of search engines for a staggering 181 keywords – an increase of more than 223% since the start of the campaign.
Oct-17
By March 2018
And by March 2018, the momentum was still going strong, with the chain ranking on the first page for 285 keywords – a more than 408% increase overall.
Mar-18
Google Analytics data
10.68%
Increase in Overall Website Traffic. 1,420 Overall visits received in last 6 months.
13.16%
Increase in Google Organic Sessions. 937 Organic visits received in last 6 months.
0.36%
Increase in Website Pageviews. 2,529 Pageviews received in last 6 months.
*Major Search Engines defined as Google and Bing
Final Thoughts
So, if you’re a cosmetic surgery provider looking to improve your online presence and attract more clients, consider the benefits of SEO. With the right team and approach, you too could see a significant boost in your rankings and reach.
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