SEO Case Study – Engineering Services

by Antar

October 27, 2021

in Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study

228

Before SEO

In June of 2020, an engineering services company approached us with a goal of boosting their online presence and increasing their clientele. At the time they signed on for our SEO services, their website had zero keywords ranking on the first page of major search engines.

Our Approach

Our approach was to start with extensive keyword research to identify how potential customers were searching. From there, we designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also made sure that their name, address, and phone number information was accurate, complete, and consistent across important sites such as Google My Business and Bing Local. Additionally, we developed and distributed SEO-friendly content on relevant websites.

Download Case Study

Keywords Ranking on First Page in Major Search Engines*

Benchmark

When they approached us in June 2020, 0 keywords were ranking on Page 1.

June 2020

After 3 Months

After just three months, we were able to achieve a 200% increase, with the website ranking for three keywords on the first page of results.

Sept 2020

After 6 Months

By the six-month mark, we had seen a 600% increase, with the company now ranking on the first page of search engines for seven keywords.

Dec 2020

By Oct 2021

And by October 2021, the campaign had gained significant momentum, resulting in the company ranking on the first page of search engines for 13 keywords. This represented an increase of more than 1200% since the beginning of the campaign.

Oct 2021

Google Analytics Data

2359.54%

Increase in Overall Website Traffic. 4,255 Overall visits received in last 6 months.

410.74%

Increase in Google Organic Sessions. 618 Organic visits received in last 6 months.

167.48%

Increase in Website Pageviews. 4,807 Pageviews received in last 6 months.

Google My Business Data

Direct Search

27.46%

598 Customers who find your listing searching for your business name or address.

Discovered through keywords

72.54%

1.5k Customers who find your listing searching for a category, product, or service.

15.61 %

Increase in Total Searches. 2.1k searches received in last 6 months.

17.66 %

Increase in Total Views. 2.4k views received in last 6 months.

7.37 %

Increase in Total Actions. 217 action received in last 6 months.

Final Thoughts

Overall, our approach to this SEO case study allowed us to help the engineering services company achieve their goal of improving their local presence, attracting more traffic to their website, and increasing their clientele. By focusing on keyword research, on-page and off-page optimization, and consistent information across key sites, we were able to drive significant results for our client.

bing business Clients content Google Google Analytics keywords Local SEO OFF-PAGE SEO On-Page SEO SEO Case Study

Antar

As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.

The Penthouse, Triq Manwel Dimech, Sliema

[email protected]

+356 7950 1630