SEO Case Study – Firearms Training

SEO Case Study - Firearms Training - Malta Media

Prior to SEO

A firearms training chain approached us in March of 2017 to improve their local presence and increase organic rankings and website traffic. At that time, they had just 34 keywords ranking on the first page of major search engines.

Our Approach

Our team identified how potential customers were searching through extensive keyword research, designed and implemented an SEO campaign, and optimized their online directories and social media pages. Our team’s approach to on-page and off-page optimization, as well as directory and social media optimization, helped this firearms training chain significantly improve its online presence and attract more clientele.

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SEO Case Study - Firearms Training

Keywords Ranking on First Page in Major Search Engines*

After 3 Months

After just three months, the website went from ranking for 34 keywords to ranking for 114 keywords on the first page of search engine results – an increase of 235%.

July-17
After 6 Months

By the six-month mark, they ranked on the first page of search engines for 253 keywords, an increase of more than 644%.

Oct-17
By March 2018

As the campaign continued, the momentum picked up, and by March 2018, they ranked on the first page of search engines for 304 keywords – an increase of more than 794%.

Mar-18

Google Analytics data

133.13%

Increase in Overall Website Traffic. 17,312 Overall visits received in last 6 months.

146.60%

Increase in Google Organic Sessions. 11,938 Organic visits received in last 6 months.

143.83%

Increase in Website Pageviews. 74,408 Pageviews received in last 6 months.

*Major Search Engines defined as Google and Bing

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With over 20 years experience in web design, SEO and website promotion I always give you an expert advice in regard to any issues related to your Site Design, SEO, Internet Marketing, Promotion, Backlinks, Site Content. In order to help you find out what is missing or can be improved and get higher rankings in Google and more traffic.