SEO Case Study – Freight & Transportation Industry

SEO Case Study - Freight & Transportation Industry

Prior to Us

Hawk Express came to us in July, 2022, with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website and increase clientele. When they enrolled in our SEO services, none of the keywords were ranking on the first page of major search engines.

Our Approach

  • We identified how potential customers were searching through extensive keyword research.
  • We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
  • We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business and Bing Local.
  • We developed and distributed SEO friendly content on relevant websites.

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Freight_&_Transportation_Industry
After 3 Months

After 90 days, the website’s keyword ranking improved from 0 to 3 keywords on the first page. An increase of 100%.

Oct 2022
By 12 months

12 Months later, the website went from ranking for 0 keywords on Page 1 of results to ranking for 5 keywords on the first page. An increase of 300%.

July 2022
By June 2023

The momentum of the campaign was in full throttle as they now ranked on the first page of search engines for 15 keywords. An increase of more than 1300%.

June 2023

Google Search Console Data

38.33%

Increase in clicks.

116 clicks received in last 6 months.

10.98%

Increase in impressions.

1K impressions received in last 6 months.

Google Analytics data

7.80%

Increase in Overall Website Traffic. 1272 Overall visits received in last 6 months.

38.11%

Increase in Google Organic Sessions. 598 Organic visits received in last 6 months.

47%

Increase in Website Pageviews. 1,195 Pageviews received in last 6 months.

*Major Search Engines defined as Google and Bing

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As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.