SEO Case Study – Health Insurance Industry

Prior to us

Georgia Health Insurance Marketplace approached us in March 2019 seeking to enhance their online presence. They aimed to boost their local visibility, increase organic rankings, drive more traffic to their website, and expand their clientele. When they enlisted our SEO services, they had 12 keywords ranking on the first page of leading search engines.

Our Approach

We delved into extensive keyword research to understand how potential customers were searching. Armed with this knowledge, we crafted an impactful SEO campaign that encompassed on-page and off-page optimization, focusing on their targeted keyword terms.

To enhance their online presence, we prioritized accuracy and consistency in their name, address, and phone number information across important platforms. Prominent directories like Google My Business and Bing Local were diligently updated.

Furthermore, we created and distributed SEO-friendly content on relevant websites, ensuring maximum visibility and engagement. With this comprehensive approach, we set the stage for our client’s success in the digital landscape.

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*Major Search Engines defined as Google and Bing