SEO Case Study – HOME CARE SERVICES
Prior to SEO
In March of 2022, the client approached us with a modest online presence and a specific goal of optimizing their local presence. Their objectives included enhancing their organic rankings, augmenting the traffic to their website, and increasing their clientele.
Upon enlisting our services, which specialize in Search Engine Optimization (SEO), it was revealed that they only had three keywords ranking on the first page of major search engines.
Our Approach
- Through extensive keyword research, we identified the manner in which potential customers were searching for relevant information. Based on this research, we designed and implemented a comprehensive Search Engine Optimization (SEO) campaign, involving both on-page and off-page optimization, centered around their targeted keyword terms.
- Moreover, we ensured that all essential information, including name, address, and phone numbers, was correct, complete, and consistent across significant websites, including top-tier directories like Google My Business and Bing Local.
- To optimize our client’s online presence, we also developed and distributed SEO-friendly content on relevant websites, ensuring that the content was optimized to its fullest potential.
Download Case Study
Google Analytics data
126.32%
Increase in Overall
Website Traffic. 4,148
Overall visits received in
last 5 months.
145.98%
Increase in Google Organic
Sessions. 1,170 Organic
visits received in last 5
months.
52.82%
Increase in Website
Pageviews. 7,859
Pageviews received in
last 5 months
Google Search Console
48.30%
Increase in total clicks. 942
total clicks received in last
5 months.
161.60%
Increase in total
impressions. 88K total
impressions received in
last 5 months.
Google Business Profile Insights
49.75%
Increase in total searches.
5.9k total searches
received in last 5 months.
45.33%
Increase in total views.
6.2k total views received in
last 5 months.
30%
Increase in total customer
actions. 504 total customer
actions in last 5 months.
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