SEO Case Study – Immigration Services
Before SEO
In August 2020, an immigration services company approached us with a goal of improving their online presence and attracting more clients. At the time they signed on for our SEO services, their website was not ranking on search engines.
Our Approach
To achieve their goal, we started with extensive keyword research to identify how potential customers were searching. From there, we designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also made sure that their name, address, and phone number information was accurate, complete, and consistent across important sites such as Google My Business and Bing Local. Additionally, we developed and distributed SEO-friendly content on relevant websites.
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Keywords Ranking on First Page in Major Search Engines*
After 3 Months
After just three months, we saw a remarkable increase of 1600%. The website started to rank for 17 keywords on the first page of search engines.
December 2020
After 6 Months
And by the six-month mark, we had seen a staggering increase of 3000%, with the company now ranking on the first page for 31 keywords.
March 2021
By Oct 2021
By October 2021, our client’s website was gaining significant traction and ranked on the first page of search engines for 72 keywords. This represented an increase of more than 414% since the beginning of the campaign.
Oct 2021
Google Analytics Data
733.73%
Increase in Overall Website Traffic. 3,485 Overall visits received in last 1 year.
1,245.71
Increase in Google Organic Sessions. 942 Organic visits received in last 1 year.
533.23%
Increase in Website Pageviews. 8,479 Pageviews received in last 1 Year.
Google My Business Data
Direct Search
66.94%
19.5k Customers who find your listing searching for your business name or address.
Discovered through keywords
33.06%
9.6k Customers who find your listing searching for a category, product, or service.
27.55 %
Increase in Total Searches 29.1k received in last 6 months.
23.74 %
Increase in Total Views 55.5k received in last 6 months.
28.99 %
Increase in Total Actions 1.2k received in last 6 months.
Final Thoughts
Overall, our approach to this SEO case study allowed us to help the immigration services company achieve their goal of improving their local presence, attracting more traffic to their website, and increasing their clientele. By focusing on keyword research, on-page and off-page optimization, and consistent information across key sites, we were able to drive significant results for our client.
Antar
As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.
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