SEO Case Study – Jewelry Company
Prior to SEO
The Jewelry Company approached us in July of 2014 to improve their national online presence, increase organic rankings and traffic to their website, and attract more clientele. At the time they signed on for our SEO services, they had just a few keywords ranking on the first page of major search engines. Unfortunately, the site was hit by a Google update a few months later due to some unnatural backlinks built by their previous SEO vendor.
Our Approach
Our approach was to identify how potential customers were searching through extensive keyword research and implement an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also conducted a thorough backlink analysis and created a prompt plan of action to remove/disavow bad backlinks built previously. In addition, we ensured that all name, address, and phone number information was correct, complete, and consistent across key sites such as Google My Business and Bing Local. We also developed and distributed SEO-friendly content on relevant websites and created and distributed videos about the business.
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Keywords Ranking on First Page in Major Search Engines*
First month of SEO
In the first month of SEO, the site was ranking for just two keywords in the Top 3 positions and 103 keywords between Positions 4 to 10.
July – 14
After 2 Years
After two years, they ranked in the Top 3 positions of search engines for 200+ keywords and 1500 odd keywords between Positions 4 to 10 – an increase of more than 1300%.
April – 17
By February 2018
By February 2018, the momentum of the campaign was in full throttle as they ranked in the Top 3 positions of search engines for 500+ keywords and 2500+ keywords between Positions 4 to 10 – an increase of more than 2300%. Page 2 keywords also increased from 1340 to 3839 – an increase of close to 200%.
Feb – 18
Google Analytics data
78%
Increase in Organic Website Traffic since last year i.e. September 2016. 401,468 Organic visits received in last 1 year.
30%
Increase in Organic Goal Completions since last year i.e. September 2016. 171,628 Goals Completed in last 1 year.
80%
Increase in New Organic Website Traffic since last year i.e. September 2016. 373,389 New Organic visits received in last 1 year.
*Major Search Engines defined as Google and Bing
Antar
As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.
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