SEO Case Study – Moving And Storage Service
Prior to our work
Jackson Moving & Storage, a moving and storage service with some online presence, approached us in April 2017. Their goal was to improve their local presence, increase organic rankings, and attract more clients to their website. At the time of signing on for our SEO services, they had only 2 keywords ranking on the first page of major search engines.
Our Approach
To help Jackson Moving & Storage achieve their goals, we took a comprehensive approach. First, we conducted extensive keyword research to identify how potential customers were searching. Then, we designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also ensured that all business information, such as name, address, and phone number, was correct, complete, and consistent across key sites like Google My Business and Bing Local. Lastly, we developed and distributed SEO-friendly content on relevant websites.
Download Case Study
After 3 Months
After just 90 days, Jackson Moving & Storage’s website went from ranking for 2 keywords on Page 1 of results to ranking for 100 keywords on the first page, an impressive increase of 4900%.
July 2017
After 2 Years
The campaign’s momentum continued to grow, and after 2 years, the website ranked for 300 keywords on the first page of search engines – an increase of 14900%.
April 2019
After 4 Years
And after 4 years, the website ranked for 450 keywords on the first page – an increase of 22400%.
April 2021
By April 2023
Fast forward to April 2023. Jackson Moving & Storage now ranks on the first page of search engines for a whopping 617 keywords – an incredible increase of 30750% since the start of the campaign.
April 2023
Google My Business
1.6k
Total views received in last 30 days (1.3k Listing Search, 269 Listing Maps)
Total Views
161
Total Actions in last 30 days (83 Website Visits, 50 Request Directions, 28 Calls)
Total Actions
Google Analytics data
59.22%
Increase in Overall Website Traffic. 2,253 Overall visits received in last 30 days.
128.42%
Increase in Google Organic Session. 1,503 Organic visits received in last 30 days.
61.52%
Increase in Website Pageviews. 4,773 Pageviews received in last 30 days.
*Major Search Engines defined as Google and Bing
Final Thoughts
The success of Jackson Moving & Storage’s SEO campaign is a testament to our expert approach. By identifying how potential customers were searching, implementing targeted keyword strategies, ensuring accurate business information across key sites, and distributing SEO-friendly content, we were able to significantly improve Jackson Moving & Storage’s online presence and increase their reach to potential clients.
Lisa
Welcome. I am an experienced writer and I am ready to help you with all forms of writing needs you require. Education B.A. - linguistics, University of Wisconsin-Whitewater, United States, Graduated 2006.
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