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SEO Case Study – Solar Contractor Company

SEO Case Study - Solar Contractor Company - Malta Media
by
December 26, 2021
in Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
218

Before SEO

In March of 2021, a solar contractor company approached us with a desire to boost their online presence and attract more clients. At that point, their website had no ranking keywords in Google search engines, so we had to start from scratch.

Our Approach

To improve their local presence, we conducted extensive keyword research to identify how potential customers were searching. Then, we designed and implemented an SEO campaign that focused on on-page and off-page optimization around their targeted keyword terms. We also ensured that their name, address, and phone number information was accurate, complete, and consistent across important sites, including Google My Business and Bing Local. Additionally, we created SEO-friendly content and distributed it on relevant websites.

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SEO Case Study - Solar Contractor

Keywords Ranking on First Page in Major Search Engines*

Initial Ranking

At the time they signed on for our SEO services, no keywords were ranking in Google search engines.

March 2021
After 3 Months

After just three months, we saw a significant improvement. The website went from ranking for 0 keywords on Page 1 of results to ranking for 7 keywords on the first page. That’s an increase of 700%!

June 2021
By Dec 2021

By December 2021, we were thrilled to report that 10 keywords were now ranking on Page 1 of Google. This represented an increase of more than 1000% since the beginning of the campaign.

Dec 2021

Google Analytics data

123.36%

Increase in Overall Website Traffic. 1358 Overall visits received in last 3 months.

149.70%

Increase in Google Organic Sessions. 412 Organic visits received in last 3 months.

97.98%

Increase in Website Pageviews. 2065 Pageviews received in last 3 months.

Google Search Console

Last 3 Months Clicks: 177 Previous 3 Months Clicks: 21

Last 3 Months Impressions: 4.1K Previous 3 Months Impressions: 1.5K

Final Thoughts

Our approach to this SEO case study allowed us to help the solar contractor company achieve their goal of increasing their clientele and attracting more traffic to their website. With our emphasis on keyword research, on-page and off-page optimization, and consistent information across key sites, we were able to drive significant results.

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I like to keep it short. I am a writer who also knows how to rhyme his lines. I can write articles, edit them and also carve out some poetic lines from my mind. Education B.A. - English, Delhi University, India, Graduated 2017.

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