SEO Case Study – Swimming school or Swim training
Prior to our work
AquaKids, a swimming school with an existing online presence, approached us in February 2021. Their goal was to improve their local presence, increase organic rankings, and boost traffic to their website to attract more clients. When they signed on for our SEO services, they had 18 keywords ranking on the first page of major search engines.
Our Approach
To help AquaKids achieve their goals, we took a comprehensive approach. First, we conducted extensive keyword research to identify how potential customers were searching. Then, we designed and implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We also ensured that all business information, such as name, address, and phone number, was correct, complete, and consistent across key sites like Google My Business and Bing Local. Lastly, we developed and distributed SEO-friendly content on relevant websites.
Download Case Study
After 3 Months
After just three months, AquaKids’ website went from ranking for 18 keywords on Page 1 of results to ranking for 32 keywords on the first page, an impressive increase of 77.77%. The momentum of the campaign continued to grow, and by May 2021, AquaKids was well on its way to achieving its goals.
May 2021
By April 2023
Fast forward to April 2023, and the campaign’s momentum is still in full throttle. AquaKids now ranks on the first page of search engines for a staggering 97 keywords, an increase of 438.88% since the start of the campaign. With such significant growth in online visibility, AquaKids has been able to attract more clients and experience business growth.
April 2023
Google My Business
9.8k
Total views received in last 30 days (700 Listing Search, 615 Listing Maps)
2.3k
Total Actions in last 30 days (1k Website Visits, 700 Request Directions, 615 Calls)
Google Search Console Data
33.81%
Increase in clicks. 1.86k clicks received in last 1 month.
26.35%
Increase in impressions. 53.7k impressions received in last 1 month.
Google Analytics data
59.43%
Increase in Overall Website Traffic. 18,648 Overall visits received in last 1 month.
30.27%
Increase in Google Organic Session. 4,626 Organic visits received in last 1 month.
93.10%
Increase in Website Pageviews. 100,436 Pageviews received in last 1 month.
*Major Search Engines defined as Google and Bing
Final Thoughts
The success of AquaKids’ SEO campaign is a testament to our expert approach. By identifying how potential customers were searching, implementing targeted keyword strategies, ensuring accurate business information across key sites, and distributing SEO-friendly content, we were able to significantly improve AquaKids’ online presence and increase their reach to potential clients. If you’re looking to improve your business’s online presence and attract more customers, our success with AquaKids is proof that SEO can make all the difference.
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