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Simple Guide to Boost Your Ecommerce Website’s SEO

Simple SEO guide for new ecommerce websites
by
October 3, 2021
in Ecommerce, ON-PAGE SEO
248

Are you struggling to get your ecommerce website noticed on Google search? Well, there’s good news! Google Search Central has just released new guidelines for developers to help improve your site’s visibility. In this article, we’ll share with you some simple steps you can take to optimize your ecommerce website and reach new potential customers.

Understand Google Surfaces

Google has many surfaces where your ecommerce content can be displayed, including Google search, Google Shopping, Google Images, and Google Maps. Understanding every surface can help you reach new potential customers. Check out the article from Google to learn more about how to get your ecommerce website on all these surfaces.

Provide Product Data to Google

Sharing your ecommerce product data with Google can help you get more traffic to your site. When you provide Google with structured data, it will be easier for Google to understand what your ecommerce website is all about, and this can help you rank higher on search results.

Google Appreciates Structured Data

Adding structured data to your ecommerce website is highly recommended. Structured data helps Google to better understand your content and can lead to higher search rankings. To learn more about structured data, visit Google Search Central now.

Steps to Launch a New Ecommerce Site

If you’re planning to launch a new ecommerce site, Google suggests that you follow certain steps to ensure your site is recognized and crawled by Google. This will help your site to rank higher on search results. Check out the article from Google to learn more.

Well-Designed URLs Can Help

A well-designed URL structure can help Google to locate your web pages. This means that your ecommerce website will be more visible to shoppers, and you’ll have a better chance of ranking higher on search results. Are you building your site? Check out the guide from Google to avoid indexing issues.

Navigation Structures Can Impact Google’s Understanding

The navigation structure on your ecommerce website helps Google to determine the importance of a webpage. If your navigation structure is clear and easy to understand, Google will have an easier time crawling your site and showing your products to potential customers. To learn how you can assist Google, check out Google Search Central’s Blog now.

Display a Subset of a Larger List

To improve page performance, Google suggests displaying a subset of results. This means that you should show only a few products on a single page, rather than displaying your entire inventory at once. This will not only improve your website’s speed and performance, but it will also ensure that Google crawlers can find your site’s content. Read more about the UX patterns to get started.


We encourage you to check out the links in this article and discuss with your SEO experts to implement the guidelines. If you need help with your ecommerce website, please get in touch with us. By following these simple steps, you can improve the visibility of your ecommerce website and attract more potential customers to your business.

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