SIS and Codere Revolutionize Esports Betting

In a landmark development for the sports betting industry, Sports Information Services (SIS), a leading provider of 24/7 live betting solutions, has entered into a strategic partnership with Codere. This collaboration aims to launch SIS's innovative esports Competitive Gaming products across key international markets, significantly enhancing the betting experience for Codere's diverse customer base. The partnership represents a substantial step forward in the expansion of esports betting, promising to deliver a comprehensive and engaging betting experience to fans across multiple regions.

Overview of Competitive Gaming Products

SIS's Competitive Gaming products mark a significant evolution in the esports betting landscape. This suite of offerings includes a variety of esports events, with a particular focus on esoccer and ebasketball games sourced from the H2H Global Gaming League. With these products now available through Codere, bettors in Argentina, Colombia, Mexico, Panama, and Spain will have access to an extensive array of live esports events, ensuring that the excitement of competitive gaming is available around the clock.

The Competitive Gaming platform is designed to address the increasing demand for continuous esports content. It boasts an impressive portfolio of over 150,000 events annually, catering to the diverse interests of esports enthusiasts. This extensive coverage not only provides a wide range of betting opportunities but also delivers enhanced profit margins for sportsbooks. SIS’s Competitive Gaming products have been shown to add up to 10% in value to sportsbooks, highlighting their potential to drive substantial revenue growth.

The Features of SIS’s Competitive Gaming Platform

The Competitive Gaming platform by SIS is distinguished by several advanced features that set it apart from other betting solutions in the market:

Ultra-Low Latency Live Streaming: One of the most critical aspects of SIS’s Competitive Gaming platform is its ultra-low latency live streaming capability. This feature ensures that bettors receive real-time updates with minimal delay, allowing them to place their bets with precision. The low latency is essential for maintaining the excitement and immediacy of live betting, which is a key factor in the overall user experience.

Integrity and Transparency: Maintaining the integrity of esports events is a cornerstone of SIS’s Competitive Gaming products. Each event is overseen by ESIC-trained integrity referees who are responsible for ensuring that the games are conducted fairly and transparently. The presence of these referees is crucial in upholding the credibility of the betting process and ensuring that bettors can trust the integrity of the events they are wagering on.

Interactive Betting Prompts: To enhance user engagement, SIS incorporates interactive betting prompts into its Competitive Gaming products. These on-screen graphics are designed to guide bettors through the betting process, providing them with relevant information and betting options. The interactive elements are aimed at maximizing user interaction and ensuring that bettors have all the tools they need to make informed decisions.

The Impact on Sportsbooks and Bettors

The introduction of SIS’s Competitive Gaming products to Codere’s platform is poised to have a significant impact on both sportsbooks and bettors. For sportsbooks, the integration of these products represents an opportunity to expand their betting offerings and attract a broader audience. The extensive range of events and the high-quality features of SIS’s Competitive Gaming platform are expected to drive increased user engagement and higher revenue.

For bettors, the partnership with Codere means access to a richer and more diverse betting experience. The availability of esoccer and ebasketball events around the clock provides a continuous source of entertainment and betting opportunities. The interactive features and real-time updates enhance the overall betting experience, making it more engaging and rewarding.

SIS's Commitment to Quality and Innovation

SIS’s commitment to quality and innovation is evident in the design and execution of its Competitive Gaming products. All events are produced in-house at SIS’s state-of-the-art gaming studios in the UK. This in-house production ensures that every aspect of the Competitive Gaming platform meets SIS’s rigorous standards for quality and integrity.

The company’s dedication to maintaining high standards is reflected in the various features of the platform, including the ultra-low latency streaming and the use of ESIC-trained referees. SIS’s approach to content production and event management underscores its commitment to delivering a superior betting experience that is both engaging and reliable.

Reactions from Key Stakeholders

The partnership between SIS and Codere has been met with enthusiasm from key stakeholders in both organizations. Angel Calderon, SIS's Head of Sales for Iberia, the UK, and Europe, expressed his satisfaction with the collaboration: “Our partnership with Codere represents a significant milestone in our efforts to expand our presence in Spanish-speaking markets. By delivering our esoccer and ebasketball content to Codere, we are not only enhancing their betting offerings but also driving substantial revenue growth. We are excited about the potential of this collaboration and look forward to seeing its positive impact on both our companies.”

Sergio Garcia, Sportsbook Operations Manager at Codere, also shared his views on the integration: “Our goal is to elevate our market position by offering the best range of betting products. The integration of SIS’s Competitive Gaming products is a crucial step towards achieving that goal. SIS is renowned for its ability to deliver highly engaging and premium betting content, which is why we are thrilled to incorporate their offerings into our platform. This partnership will help us attract a wider audience and provide our customers with a more dynamic and enjoyable betting experience.”

Future Prospects for the Esports Betting Industry

The collaboration between SIS and Codere highlights the growing importance of esports in the betting industry. As esports continues to gain popularity, the demand for high-quality betting products is expected to increase. Partnerships like the one between SIS and Codere are likely to play a crucial role in shaping the future of esports betting.

The introduction of innovative products and features, such as those offered by SIS’s Competitive Gaming platform, will drive the evolution of the esports betting landscape. By providing continuous and engaging betting opportunities, SIS and Codere are setting new standards for the industry and paving the way for future developments.

Conclusion

The partnership between SIS and Codere represents a significant advancement in the esports betting sector. By integrating SIS’s Competitive Gaming products into Codere’s platform, both companies are poised to offer an enhanced betting experience to customers across several key markets. The collaboration not only expands the availability of high-quality esports events but also reinforces SIS’s reputation as a leading provider of innovative betting solutions.

As the esports betting market continues to grow, the introduction of advanced features and continuous content will play a vital role in meeting the evolving needs of bettors. The SIS and Codere partnership exemplifies the potential for innovation and expansion in the industry, setting a new benchmark for excellence in esports betting.

FAQs

What are SIS’s Competitive Gaming products?
SIS’s Competitive Gaming products offer continuous esports betting opportunities, including events such as esoccer and ebasketball from the H2H Global Gaming League.

Which regions are covered by the SIS and Codere partnership?
The partnership includes Argentina, Colombia, Mexico, Panama, and Spain, providing local customers with access to SIS’s esports betting events.

How many events are available through SIS’s Competitive Gaming?
SIS’s Competitive Gaming provides over 150,000 events annually, offering a wide range of betting opportunities for users.

What features distinguish SIS’s Competitive Gaming platform?
The platform features ultra-low latency live streaming, ESIC-trained integrity referees, and interactive betting prompts to enhance user engagement.

How does the partnership benefit Codere’s customers?
Codere’s customers will gain access to a diverse range of esports events available around the clock, enhancing their betting options and experience.

What is the role of ESIC-trained referees in Competitive Gaming?
ESIC-trained referees ensure the fairness and transparency of esports events, maintaining the integrity of the betting process.

Where are SIS’s Competitive Gaming events produced?
The events are produced in-house at SIS’s gaming studios in the UK, ensuring high standards of quality and integrity.

How does SIS ensure the quality of its esports content?
SIS ensures quality through rigorous in-house production, ultra-low latency streaming, and adherence to integrity protocols.

What are the expected outcomes of this partnership for SIS and Codere?
The partnership is expected to enhance market presence, expand customer engagement, and drive significant revenue growth through high-quality esports content.

What does this partnership signify for the esports betting industry?
It highlights the increasing role of esports in betting, setting new standards for innovation and continuous content in the industry.