SIS Expands Partnership with Playtech
Sports Information Services (SIS), a premier multi-content supplier of 24/7 live betting services, has inked a deal to provide its end-to-end esports betting product, Competitive Gaming, through Playtech’s widely utilized online and retail sports betting platforms. This collaboration builds upon an existing partnership, where SIS already supplies its racing and numbers products via Playtech.
The Scope of the Agreement
The agreement encompasses the entire library of SIS’ Competitive Gaming content, offering an extensive range of over 150,000 annual events spanning ebasketball and esoccer contests between skilled gamers. This move is part of SIS’s overarching strategy to strengthen relationships with prominent platforms, marking a pivotal step in its evolution within the esports betting sector.
The Significance of Competitive Gaming
SIS’ Competitive Gaming is an end-to-end solution, crafted in-house with integrity at its core. The product has demonstrated its ability to deliver superior margins consistently, presenting a valuable addition to Playtech’s content portfolio. Playtech, recognized as the world’s largest online gaming software supplier, is renowned for providing cutting-edge content and solutions to some of the industry’s leading operators.
Expansion of SIS’ Presence
This latest agreement further solidifies SIS’ standing as a key player in event-based esports betting. The company has been making strategic inroads into the market, with successful integrations with major players like bet365 and Betsson. The collaboration with Playtech adds another layer to SIS’ growing influence in the esports betting space.
Esports Integrity Commission’s Seal of Approval
One notable distinction of SIS Competitive Gaming is its recognition by the Esports Integrity Commission (ESIC). The product has been awarded the prestigious ESIC Gold Standards, underscoring its commitment to unmatched levels of integrity and safety in the esports betting industry. Each contest within Competitive Gaming is accompanied by live commentary and on-screen graphics, including unique betting prompts to enhance the overall user experience.
Insights from SIS
Andy Kelly, Head of Commercial Partnerships at SIS, expressed satisfaction about the strengthened partnership, stating, “SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming.”
Playtech’s Access to Market-Leading Esports Contests
Playtech customers can now avail themselves of SIS’ market-leading offering of highly competitive esoccer and ebasketball contests, promising not only high margins but also unbeatable integrity. The product is set to be launched both online and via Playtech SSBTs, ensuring comprehensive coverage with full data and streaming capabilities.
FAQs
What is SIS’ Competitive Gaming?
Competitive Gaming is SIS’ end-to-end esports betting product, offering over 150,000 annual events in ebasketball and esoccer contests between skilled gamers.
What does the agreement between SIS and Playtech entail?
The agreement allows Playtech to access the complete library of SIS’ Competitive Gaming content for delivery through its online and retail sports betting platforms.
Why is Competitive Gaming significant for Playtech?
Competitive Gaming enhances Playtech’s content portfolio by providing a proven end-to-end solution that delivers superior margins consistently.
How does this collaboration contribute to SIS’ reputation in esports betting?
This partnership with Playtech further establishes SIS as a leading supplier in the event-based esports betting space, complementing its successful integrations with other major platforms.
What distinguishes SIS Competitive Gaming in terms of integrity?
SIS Competitive Gaming is the only esports product on the market awarded the Esports Integrity Commission’s (ESIC) Gold Standards, ensuring unparalleled levels of integrity and safety.
Does Competitive Gaming offer a comprehensive user experience?
Yes, each contest includes live commentary and on-screen graphics, along with unique betting prompts to provide users with a comprehensive and engaging experience.
How does this collaboration benefit Playtech customers?
Playtech customers gain access to SIS’ highly competitive esoccer and ebasketball contests, promising both high margins and unbeatable integrity.
What is the strategic significance of SIS’ expansion into esports betting?
SIS is strategically expanding its presence in the esports betting market by forming collaborations with leading platforms, including bet365, Betsson, and now Playtech.
What role does Playtech play in the online gaming industry?
Playtech is recognized as the world’s largest online gaming software supplier, providing cutting-edge content and solutions to some of the industry’s leading operators.
How will Competitive Gaming be launched?
Competitive Gaming will be launched both online and via Playtech SSBTs, ensuring comprehensive coverage with full data and streaming capabilities.
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