SMO Case Study – Matrimonial Business

Challenge

The objective of this case study was to build a strong brand presence and drive maximum traffic with the help of Facebook Website Click ads with a budget of $200/month. However, the client faced multiple problems, including low brand presence, inaccurate target audience, promoting on the wrong device, a low budget, low ad quality, and no retargeting campaign was set up.

Solution & Process

To tackle these problems, a 3-phase marketing approach was used during a 3-month ad campaign. In the first phase, website click objective with catchy ad designs and content were used to increase brand awareness and showcase the service of the client, encouraging people to visit its website.

The next phase used the Facebook pixel to track conversions on its website, and then created Custom Audiences of people who visited the website through ads and retargeted the ads to the audience who were tracked. For the third phase, the ads with the highest number of engagements in the previous 2 months were made live using Lookalike Audiences to reach out to potential audiences with profiles similar to those who had shown interest in its service.

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Results

The results of the 3-phase marketing approach were truly impressive. Not only did the client achieve a 2x return over ad spend, but they also saw a 3x increase in reach and a 50% improvement in driving traffic to their website.

By using catchy ad designs and content, they were able to increase their brand awareness and showcase their services to potential customers. They also made use of the Facebook pixel to track conversions on their website and created Custom Audiences of people who visited the website through ads, which allowed them to retarget those individuals with relevant ads.

In the final phase, they used Lookalike Audiences to reach potential customers with profiles similar to those who had shown interest in their service. This helped them to maximize their reach and connect with even more potential customers.

Overall, the 3-phase marketing approach was a huge success for the matrimonial business. It helped them to build a strong brand presence, drive maximum traffic to their website, and ultimately increase their revenue.

Comparison

Campaign Performance Comparison

Client’s Testimonial

“We got total signup as of today 15. Good job! I will keep on renewing each month as long I get 15 lead. Keep it up!”

Mohammed Mortoja,
Digital Marketing Lead.