Speculations of Google and Bing joining forces increase as their webmaster tools & local platforms work together
It’s a known fact that Google and Bing are two of the biggest rivals in the search engine market, each trying to outdo the other with new innovations and features. However, there are now growing speculations that the two giants are joining forces. How, you may ask? Bing has integrated two of its properties directly with Google, and this could have a significant impact on businesses. In this article, we will explore the details of this new development, what it means for businesses, and how you can make the most of it.
Heart of the Matter
It started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.
Bing’s Integration with Google Webmaster Tools
The integration between Bing and Google started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console. This means that you no longer have to go through the process of verifying your website twice, making it a more seamless process for businesses.
Syncing Google My Business with Bing Places Accounts
The second integration that has sparked speculation is the Sync option that is now available within Bing Places Accounts. This feature allows you to sync your Google My Business Account with your Bing Places Account, which means that you can make updates to your business information in one place and have it reflected on both platforms. Currently, this feature is only available for users who manage up to 10 businesses in their Google My Business Account.
Later, on August 30th, we saw a reporting of a new Sync option (Sync with Google My Business) being available within Bing Places Accounts. You can make use of this option once you have logged into Bing Places for Business and picked a location to work on.
What This Means for Businesses
Although it might seem strange to some that Google and Bing are collaborating, this integration could have several benefits for businesses. By integrating with Google, Bing is making it easier for businesses to manage their online presence across multiple platforms. It also saves time and effort for businesses as they no longer have to go through the process of verifying their website and updating their business information on each platform separately.
Actionable Strategy
If you are a business owner who manages up to 10 businesses in your Google My Business Account, you can take advantage of this new feature by logging into Bing Places for Business and selecting a location to work on. Once you do this, you can sync your Google My Business Account with your Bing Places Account and start managing your online presence across both platforms seamlessly.
Conclusion
Although the integration between Google and Bing is still in its early stages, it has the potential to make things easier for businesses. By making it more seamless to manage your online presence across multiple platforms, businesses can save time and effort and focus on other important aspects of their business. It will be interesting to see what other features the two search engine giants will collaborate on in the future.
FAQs
- What is the new beta feature in Bing’s Webmaster Tools?
The new beta feature in Bing’s Webmaster Tools allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.
- How does the Sync option work in Bing Places Accounts?
The Sync option in Bing Places Accounts allows you to sync your Google My Business Account with your Bing Places Account, which means that you can make updates to your business information in one place and have it reflected on both platforms.
- Is the Sync option available for users who manage more than 10 businesses in their Google My Business Account?
No, the Sync option is currently only available for users who manage up to 10 businesses in their Google My Business Account.
- What are the benefits of the integration between Google and Bing for businesses?
The integration between Google and Bing makes it easier for businesses to manage their online presence across multiple platforms, saving time and effort for businesses.
Claire
A highly motivated, results-driven, enthusiastic and ambitious writer. I can offer you well researched and high-quality article writing on any topic for your website or blog and can as well re-write your existing web content.
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