Sportradar renews global Wimbledon betting data and AV distribution

Sportradar has announced a multi-year extension of its agreement with Wimbledon, securing the continued distribution of official data and audiovisual betting rights for one of the most prestigious events in international tennis.

The renewed partnership with the All England Club ensures that Sportradar will remain the exclusive global distributor of Wimbledon’s official betting data and audiovisual content beyond 2026. The agreement covers both The Championships and the Qualifying Competition, reinforcing a long-standing collaboration that supports the betting industry, fan engagement initiatives and sports integrity efforts around the world.

The rights were originally acquired by Sportradar through its 2025 acquisition of IMG ARENA. The latest extension confirms the company’s ongoing role in delivering official Wimbledon data and content to its extensive international network of sports betting operators, media partners and technology clients.

A significant agreement for global tennis betting

Wimbledon remains one of the most recognizable and widely followed sporting events in the world. Held annually in London, the tournament attracts millions of viewers and generates substantial interest among tennis fans and sports bettors across multiple markets.

Through the extended agreement, Sportradar will continue to provide real-time official match data and audiovisual content from Wimbledon. This information is used by licensed operators to power betting markets and deliver live betting experiences to customers.

The use of official data has become increasingly important within the sports betting industry. Accurate and timely information allows operators to offer reliable betting products while helping governing bodies maintain oversight and integrity standards.

For Wimbledon, the continued partnership ensures that official tournament data remains available through a centralized and regulated distribution framework. This approach supports consistency across international markets while helping to protect the value of the event's intellectual property and commercial rights.

Expanding opportunities for fan engagement

The extension is expected to support further innovation in sports betting and fan engagement products.

As consumer demand for live and interactive experiences continues to grow, sports data providers are increasingly investing in advanced technologies that enable deeper engagement during events. Real-time statistics, live odds and detailed match analytics have become central components of modern sports entertainment.

Sportradar stated that the agreement will allow for greater integration of official Wimbledon data into a range of products, including enhanced in-play betting experiences and expanded micro betting opportunities.

Micro betting has emerged as a rapidly growing segment of the betting industry. Rather than focusing solely on match outcomes, these markets allow users to place wagers on specific moments within a game, such as the outcome of the next point, game or set.

By utilizing official real-time data feeds, operators can offer faster market updates and more detailed betting options throughout a match. This creates additional engagement opportunities for fans while supporting a more dynamic viewing experience.

Sportradar strengthens its tennis portfolio

Tennis remains one of the most important sports within Sportradar's global rights portfolio. The company currently delivers data from more than 40,000 tennis matches annually to customers around the world.

This extensive coverage spans major international tournaments as well as lower-tier professional competitions, providing operators with comprehensive access to tennis betting content throughout the year.

The continued inclusion of Wimbledon strengthens Sportradar’s position within the tennis sector and reinforces the value of its sports rights portfolio. As demand for official sports data continues to increase, securing long-term agreements with leading sports properties remains a strategic priority for data and technology providers.

Industry observers generally view official data partnerships as an important component of the modern sports ecosystem. Such agreements can create commercial opportunities for rights holders while supporting innovation and integrity initiatives across regulated betting markets.

Focus on integrity and official data

Sports integrity remains a key consideration for both sporting organizations and betting stakeholders.

Official data partnerships are often designed not only to support commercial objectives but also to contribute to monitoring and safeguarding sporting competitions. Accurate and authorized data feeds can assist in identifying irregular betting patterns and support broader integrity programs.

Commenting on the extension, Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, highlighted both the commercial and integrity aspects of the agreement.

“The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”

His comments underline the increasing importance of combining official data distribution with integrity-focused services as the sports betting sector continues to evolve.

The All England Club welcomes continued collaboration

The All England Club also emphasized the importance of maintaining access to accurate and official tournament information through trusted distribution channels.

According to the organization, the partnership supports both the protection of Wimbledon’s integrity and the development of new ways for fans to engage with tennis.

Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, said:

“We are pleased to extend our relationship with Sportradar and for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”

The statement reflects the broader trend among major sports organizations to work closely with technology and data partners in order to manage rights distribution while enhancing the fan experience.

Long-term outlook for the partnership

The extension provides continuity for both organizations at a time when the sports data market continues to develop rapidly.

Advances in technology, increasing demand for real-time information and growing interest in interactive sports experiences are reshaping how fans consume sporting events. Official data providers are playing a larger role in enabling these experiences across regulated markets.

For Sportradar, retaining exclusive rights to distribute Wimbledon's official betting data and audiovisual content strengthens its position as one of the leading providers of sports technology and data services worldwide.

For Wimbledon and the All England Club, the agreement offers a structured framework for distributing official content while supporting integrity objectives and maintaining control over valuable media and data rights.

Conclusion

The extension of the partnership between Sportradar and Wimbledon represents a significant development in the global sports data and betting landscape. By continuing their collaboration beyond 2026, both organizations reaffirm the importance of official data, regulated content distribution and sports integrity in a rapidly evolving market.

The agreement ensures that betting operators and media partners will continue to receive authorized Wimbledon data and audiovisual content through a trusted source. At the same time, it creates opportunities for innovation through advanced live betting products, micro betting markets and enhanced fan engagement tools.

As the relationship moves forward, the partnership is expected to support both commercial growth and integrity initiatives while helping Wimbledon maintain its status as one of the most influential sporting events in the world.

FAQs

What has Sportradar announced regarding Wimbledon?
Sportradar has announced a multi-year extension of its agreement to distribute Wimbledon’s official data and audiovisual betting rights beyond 2026.

Which events are covered by the agreement?
The agreement covers both The Championships Wimbledon and the Wimbledon Qualifying Competition.

Who organizes Wimbledon?
Wimbledon is organized by the All England Club.

How did Sportradar originally acquire these rights?
The rights became part of Sportradar’s portfolio following its acquisition of IMG ARENA in 2025.

What are official betting data rights?
Official betting data rights allow authorized organizations to collect, distribute and commercialize official event data for betting purposes.

What are audiovisual betting rights?
Audiovisual betting rights permit the distribution of live video content and related media products to licensed betting operators.

What is micro betting?
Micro betting allows users to place wagers on specific events within a match, such as the next point, game or set.

Why is official data important in sports betting?
Official data helps ensure accuracy, reliability and consistency while supporting integrity monitoring and regulatory compliance.

How many tennis matches does Sportradar provide annually?
Sportradar delivers data from more than 40,000 tennis matches each year to its global client network.

What are the expected benefits of the partnership extension?
The extension supports continued global distribution of official Wimbledon data, enhanced fan engagement products, expanded live betting opportunities and ongoing integrity services.