Sportradar to provide official sports data and integrity services to Kalshi

Sportradar Group AG has announced a multi-year global partnership with Kalshi in a move that highlights the growing role of prediction markets within the wider sports ecosystem. Under the agreement, Sportradar will become an official data and solutions provider for Kalshi, supplying a broad range of sports data, technology services and integrity solutions designed to support the development of sports-related prediction markets.

The collaboration represents a significant commercial agreement for both companies. It also reflects increasing interest in regulated prediction markets and the infrastructure required to support them responsibly. Through the partnership, Kalshi will gain access to official sports data and advanced technology solutions, while Sportradar will expand the reach of its products into a rapidly developing sector of the sports industry.

A strategic partnership in a growing market

Prediction markets have attracted growing attention in recent years as new products and regulated frameworks continue to emerge. These markets allow participants to take positions on the outcomes of future events, including sports-related outcomes, within approved regulatory structures.

Against this backdrop, Sportradar and Kalshi have agreed to work together on a global scale. The partnership will provide Kalshi with access to premium sports content and services covering major sporting organizations including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS) and the Ultimate Fighting Championship (UFC), among others.

The agreement positions Sportradar as a key provider of sports data and technological infrastructure for Kalshi's operations. At the same time, it creates opportunities for broader collaboration across the prediction market ecosystem.

Expanding access to official sports data

A central component of the partnership involves the delivery of official sports data and live odds. Accurate and timely information is widely regarded as essential for sports-related products that rely on event outcomes and real-time market activity.

Through Sportradar's services, Kalshi will receive official sports data feeds and live odds designed to support both pre-game and in-play market offerings. The objective is to improve market efficiency while helping ensure timely settlement of contracts and market positions.

As sports fans increasingly seek real-time experiences, access to reliable data has become an important factor in delivering products that meet consumer expectations. The agreement aims to provide the technological foundation needed to support those experiences.

Focus on fan engagement and customer growth

Beyond data delivery, the partnership includes a range of fan engagement solutions intended to enhance the user experience.

Sportradar will provide dynamic content such as live scores, schedules, statistical information and data visualizations. These tools are designed to help users follow sporting events more closely and engage with sports content in real time.

The agreement also includes customer acquisition services. Sportradar's marketing capabilities will support efforts to attract sports fans and potential users through targeted campaigns and promotional strategies.

By combining official sports data with engagement and marketing services, the companies aim to create a more comprehensive experience for sports enthusiasts participating in prediction markets.

Integrity remains a key priority

One of the most significant elements of the partnership is the focus on integrity and market protection.

As sports-related products continue to evolve, integrity monitoring remains a critical issue for sports organizations, operators and technology providers. The agreement includes access to Sportradar's integrity solutions, which are designed to identify unusual activity and help maintain confidence in sports markets.

Among the services being provided is Sportradar UFDS AI, a technology solution that helps detect suspicious behavior through advanced monitoring and analytical capabilities. Kalshi will also have access to the Sportradar Integrity Exchange (SIE), a secure network that enables participants to share information about potential integrity threats.

The inclusion of these services reflects the importance both companies place on responsible operations and regulatory compliance.

Supporting the broader prediction market ecosystem

In addition to supporting Kalshi directly, the agreement creates opportunities for Sportradar to work with other participants in the prediction market sector.

The company noted that the arrangement establishes the ability for Sportradar to enter agreements with Kalshi's key partners, including brokers and market makers. These participants can benefit from access to official data and scalable technology solutions that support market operations.

This broader approach highlights Sportradar's ambition to serve as a foundational infrastructure provider across multiple areas of the sports and prediction market industries.

By leveraging its existing relationships with sports organizations, media companies and industry participants, the company continues to expand the commercial applications of its technology and data services.

Leadership comments on the agreement

Carsten Koerl, CEO of Sportradar, highlighted the long-term potential of prediction markets and the role the company expects to play in their development.

He said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, Co-Founder and CEO of Kalshi, also emphasized the broad scope of the collaboration and the benefits it may provide to users.

He said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.”

Compliance and regulatory considerations

The companies have stated that products and services will be provided to Kalshi and other licensed prediction market entities operating in accordance with applicable laws and regulatory requirements.

This emphasis on compliance reflects the evolving regulatory landscape surrounding prediction markets in various jurisdictions. As regulators continue to examine the sector, companies operating in the space are increasingly focused on maintaining transparent and compliant frameworks.

For technology providers such as Sportradar, regulatory compliance and integrity safeguards are becoming important differentiators as demand for sports-related market products continues to grow.

What the partnership could mean for the industry

The agreement between Sportradar and Kalshi illustrates how sports technology companies are expanding beyond traditional sports betting and media applications into adjacent markets that rely on high-quality data and trusted infrastructure.

Prediction markets remain an emerging segment, yet interest in the category continues to increase among investors, operators and sports fans. Reliable data, market integrity measures and scalable technology solutions are expected to play an important role in supporting future growth.

As a result, partnerships between established sports technology providers and prediction market operators may become increasingly common as the sector develops.

Conclusion

The multi-year partnership between Sportradar and Kalshi marks an important step in the ongoing evolution of sports-related prediction markets. By combining official sports data, fan engagement tools, customer acquisition services and integrity monitoring solutions, the agreement seeks to provide a comprehensive framework for supporting market operations and user experiences.

For Sportradar, the partnership extends the reach of its technology and data services into a promising growth area. For Kalshi, it provides access to trusted sports data and infrastructure that can support the continued expansion of its platform. As prediction markets continue to develop within regulated environments, collaborations of this nature are likely to play a significant role in shaping the future of the industry while emphasizing compliance, transparency and integrity.

FAQs

What is the main purpose of the Sportradar and Kalshi partnership?
The partnership is designed to provide Kalshi with official sports data, integrity services and technology solutions to support sports-related prediction markets.

Who is Sportradar?
Sportradar is a global sports technology company that provides sports data, integrity services and technology solutions to sports organizations, media companies and regulated operators.

What is Kalshi?
Kalshi is a regulated prediction market platform that allows users to participate in markets based on the outcomes of future events.

Which sports leagues are included in the agreement?
The partnership covers major sports properties including MLB, NHL, MLS and UFC among others.

What type of data will Sportradar provide?
Sportradar will provide official sports data, live odds, scores, schedules and other real-time sports content.

How will the partnership improve user experiences?
The agreement aims to enhance market efficiency, speed up settlements and provide richer sports content and engagement tools.

What integrity services are included in the partnership?
The collaboration includes Sportradar UFDS AI and the Sportradar Integrity Exchange, both designed to help identify and address potential integrity concerns.

Can other prediction market participants benefit from the agreement?
Yes. The partnership creates opportunities for Sportradar to work with brokers, market makers and other authorized participants connected to the prediction market ecosystem.

Does the partnership focus on regulatory compliance?
Yes. Both companies have stated that services will be provided to licensed entities operating in accordance with applicable laws and regulations.

Why is this agreement significant for the industry?
The partnership highlights the growing importance of prediction markets and demonstrates how official data, technology and integrity services can support the development of this emerging sector.