DATA.BET highlights first year of sports betting growth and expansion

Sports betting has become an increasingly important part of DATA.BET‘s business strategy, with the company revealing encouraging results from the first year of its dedicated sports vertical. Originally recognised for its expertise in esports solutions, DATA.BET has spent the past year expanding its presence in traditional sports markets while supporting operators with a comprehensive sportsbook solution.

The company has now released performance data covering the first twelve months since the official launch of its sports betting offering. The figures indicate substantial growth across multiple commercial indicators, including turnover, player engagement and active user numbers.

According to DATA.BET, the results are based on data collected from newly acquired clients and provide insight into how the sportsbook solution has performed in a competitive global betting environment.

Strong growth across key commercial indicators

During the first year of operations, DATA.BET reported a 30.7% quarter-on-quarter increase in turnover. This growth was supported by rising betting volumes and increasing customer participation across multiple sports disciplines.

The company’s statistics show that the total number of bets placed and overall stake volume increased by 83.5% during the reporting period. In addition, combo bets recorded particularly strong growth, rising by 160.5%.

These figures suggest that users are engaging with a wider range of betting opportunities while also making use of more advanced wagering options. Combo betting remains one of the most popular products within the industry because it allows bettors to combine several selections into a single wager, potentially increasing returns while adding complexity and entertainment value.

User acquisition also emerged as a significant driver of growth. DATA.BET reported that active users increased by 147.6% over the twelve-month period. The company indicated that this growth reflects successful audience acquisition efforts by its operator partners and demonstrates growing interest in the sportsbook offering.

Product features designed to support engagement

Behind the growth figures is a sportsbook solution that has been developed with a strong focus on player engagement and retention.

One of the key features is the Bet Builder product, which allows users to combine multiple selections within a single event. The feature is available across football, basketball, baseball and American football.

Bet Builder also incorporates Player Props markets, enabling users to wager on specific player performances such as goals scored, assists made or points accumulated during a game.

Another important component is the integration of live streaming. By allowing users to watch sporting events directly within the betting platform, operators can potentially improve customer engagement and create a more seamless betting experience.

The sportsbook solution also includes interactive widgets that provide real-time information, match statistics, player data and event progress updates. These tools are intended to help users make informed decisions while remaining engaged throughout sporting events.

Official data partnerships strengthen the platform

Reliable data remains one of the most important elements of modern sports betting operations. To support its offering, DATA.BET has established relationships with several recognised sports data providers.

The company reported partnerships involving Infront for tennis data, Odds Composer for basketball data as well as collaborations with Genius Sports and BETER.

These partnerships help ensure that sporting events are supported by verified information and accurate market data. Access to official and trusted data sources is increasingly important for sportsbook operators seeking to provide dependable odds, real-time updates and enhanced betting experiences.

By integrating these data sources into its platform, DATA.BET aims to support both operational reliability and user confidence.

Football remains the leading engagement driver

Football continued to be the most significant discipline in terms of overall user engagement.

According to the company, football betting generated a 107.5% increase in bet counts while active users grew by 173.1%.

Football’s position as the world’s most popular sport continues to make it a major contributor to sportsbook performance. The availability of domestic leagues, international competitions and year-round fixtures creates extensive opportunities for operators and bettors alike.

The England Premier League remained particularly important within the sportsbook ecosystem. DATA.BET reported that the competition retained its position as the most profitable tournament during the year.

The company noted that event counts increased by 45.7% and that almost half of total betting volume within the competition came from the traditional 1X2 market.

Basketball delivers strong commercial value

While football generated the highest engagement levels, basketball produced some of the strongest commercial results.

DATA.BET reported that basketball turnover increased by 83.7% while active users rose by 96.8%.

These figures position basketball as one of the most commercially valuable sports within the company’s sportsbook portfolio. The discipline continues to attract substantial betting interest due to its fast-paced nature, frequent scoring opportunities and extensive international competition calendar.

The company also indicated that basketball emerged as one of the standout success stories at tournament level, contributing significantly to overall sportsbook performance.

Tennis and table tennis maintain momentum

Tennis delivered stable growth throughout the reporting period.

Bet counts increased by 33.6% while active player numbers grew by 35%. These figures suggest that tennis continues to attract a dedicated and consistent betting audience.

Table tennis also generated noteworthy results. DATA.BET reported a 172.5% increase in its player base, highlighting sustained interest in the sport among sportsbook users.

Table tennis has become increasingly popular in online betting due to its high event frequency and continuous schedule throughout the year.

Niche sports contribute to diversification

Beyond mainstream disciplines, niche sports also played a role in supporting sportsbook expansion.

According to DATA.BET, niche disciplines generated a 56.6% increase in turnover while active player numbers grew by 97.4%.

Darts emerged as one of the strongest-performing niche categories. The company reported turnover growth of up to 15%, driven by rising user interest and increased betting activity.

The growth of niche sports demonstrates how modern sportsbook operators can diversify their offerings beyond traditional football and basketball markets. Broader coverage allows operators to engage different audience segments while maintaining betting activity throughout the sporting calendar.

Top-tier competitions lead performance

DATA.BET’s analysis showed that top-tier sporting competitions outperformed lower-tier events across key commercial indicators.

Over the twelve-month period, premium tournaments generated:

• 102.7% turnover growth
• 187.2% profit growth
• 196.6% growth in bet counts

These figures highlight the continued importance of major sporting events within the global sports betting ecosystem.

At the same time, lower-tier competitions continued attracting new users and generating betting activity. This helped expand the recreational player segment and contributed to broader sportsbook diversification.

The company noted that these trends differ from findings in its earlier esports performance reports, where niche tournaments often attracted greater attention. This contrast illustrates how betting behaviour can vary significantly between esports and traditional sports audiences.

Executive perspective on the first year

Commenting on the results, Yevhenii Ilchenko, Head of Sports at DATA.BET, said:

“Taken together, the first year demonstrated that scale and stability are not opposing forces – broad coverage, official data and engagement-focused features directly contributed to growth across turnover, player numbers and betting activity. We built the vertical on the right foundations from the first and the numbers reflect that.”

The statement reflects the company’s view that sustainable growth can be achieved through a combination of broad sports coverage, reliable data partnerships and user-focused product development.

Conclusion

The first year of DATA.BET’s sports betting vertical demonstrates how an esports-focused technology provider can successfully expand into traditional sports markets. The company reported growth across turnover, betting volume, active users and player engagement, supported by a sportsbook solution that combines official data, interactive features and broad sporting coverage.

Football remained the dominant engagement driver while basketball delivered strong commercial performance. Tennis, table tennis and niche disciplines also contributed to growth, helping diversify the overall sportsbook ecosystem.

Although future performance will depend on market conditions, regulatory developments and operator demand, the first-year results suggest that DATA.BET has established a meaningful position within the sports betting sector. By focusing on technology, data quality and user engagement, the company has laid the groundwork for continued development as competition within the global sportsbook industry evolves.

FAQs

What is DATA.BET?
DATA.BET is a sportsbook and esports technology provider that offers betting solutions to operators worldwide.

What is the main focus of DATA.BET’s recent report?
The report reviews the first year of the company’s sports betting vertical and its commercial performance.

How much did turnover increase during the reporting period?
DATA.BET reported a 30.7% quarter-on-quarter increase in turnover.

What growth was recorded in active users?
The company stated that active users increased by 147.6% during the first year.

Which sport generated the highest user engagement?
Football generated the strongest engagement levels, with significant increases in both bet counts and active users.

Why is basketball important for operators?
Basketball delivered strong turnover growth and user expansion, making it one of the most commercially valuable sports on the platform.

What is Bet Builder?
Bet Builder is a feature that allows users to combine multiple selections from a single sporting event into one wager.

Why are official data partnerships important?
Official data helps provide accurate information, reliable odds and enhanced betting experiences for users.

Did niche sports contribute to growth?
Yes, niche disciplines recorded growth in turnover and active player numbers, helping diversify sportsbook activity.

What does the report suggest about the future of the platform?
The results indicate that DATA.BET has established a solid foundation for further expansion within the sports betting market.