PropellerAds has introduced Interactive Ads, a new advertising format aimed at helping marketers improve traffic quality and increase conversion efficiency through an additional user engagement step before reaching a landing page. The company said the format has been developed to address a common challenge in digital advertising, namely the issue of accidental clicks and low-intent traffic that may negatively affect campaign results. By requiring users to complete a lightweight interaction before continuing, PropellerAds believes advertisers can attract visitors with stronger purchase intent and greater engagement potential....

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