Betsson and Finnish football club HJK Helsinki have agreed to a five-and-a-half-year partnership that the club describes as the largest club partnership in Finnish football history. Announced on 22 October 2026, the agreement is scheduled to begin on 1 July 2027 and run until the end of 2032. It represents a significant commercial development for HJK as Finland prepares to introduce a new licensing framework for parts of its gambling market....

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