Betsson Group has launched its flagship Betsson brand in Belgium, replacing its established betFIRST operation as part of a broader effort to strengthen the visibility and consistency of its international brand portfolio. The move follows Betsson Group’s acquisition of betFIRST in June 2023 and marks a significant step in the group’s strategy for the Belgian market....
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Responsible Gambling
February 20, 2026
Belgium Online Gambling Duty of Care Charter Strengthened
Belgium’s leading licensed online gambling operators have formally renewed and expanded their Duty of Care Charter in a coordinated move designed to reinforce player protection standards across the regulated market....