Betsson Group, one of Europe’s most prominent gaming operators, has formally announced that it will become the title sponsor of Lithuania’s top professional basketball league. Starting from the 2025–2026 season, the league will operate under its new name: Betsson-LKL. This notable milestone reflects a further strengthening of the enduring partnership between the Sweden-headquartered company and the Lithuanian Basketball League (LKL), a collaboration that first began under the Betsafe brand back in 2017....

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