The Pools, formerly known as The Football Pools, has launched the next significant phase of its comprehensive rebranding strategy through the introduction of a new TV and video on demand (VOD) advertising campaign titled ‘True Originals’. This campaign marks a pivotal moment for the brand as it seeks to balance its deep-rooted heritage with a fresh, digital-forward approach aimed at engaging the next generation of football enthusiasts and bettors across the United Kingdom....

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