The UK gambling market ended 2025 with a complex set of signals that underline how deeply player behaviour continues to evolve. While digital engagement reached new highs, revenue outcomes varied sharply across verticals. Online betting experienced notable pressure, online casino products led by slots recorded sustained growth and land-based betting continued its long-term decline. Together, these developments illustrate a market in transition rather than contraction, shaped by regulatory scrutiny, changing consumer preferences and shifting patterns of play....

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